Building a Strong Corporate Ethical Identity: Key Findings from Suppliers

Kleyn, Nicola; Abratt, Russell; Chipp, Kerry; Goldman, Michael M.

doi:10.1525/cmr.2012.54.3.61

Cited by 27 publications

(13 citation statements)

References 12 publications

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“…Regardless, this interaction can create conditions for corporate identity alignment with critical stakeholder and societal expectations (Abratt & Kleyn, 2012). Some have referred to ethical corporate identity building as ethicalization , the process by which trusted stakeholder relationships and organizational citizenship come together (Balmer, Fukukawa, & Gray, 2007; Kleyn, Abratt, Chipp, & Goldman, 2012). Ethicalization represents an important strategic imperative underpinning a firm’s attempt to build a strong brand that is inclusive of its multiple stakeholders.…”

Section: Corporate Intangible Assets As Landmarks Of Corporate Performentioning

confidence: 99%

Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations

Gambetti

Melewar²,

Martin

2017

Bus. Ethics Q.

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This essay explains how intangible asset management oriented toward enhancing corporate performance increasingly embeds ethical concerns, primarily to address stakeholder expectations. We discuss how ethical dimensions in intangible asset management may be co-constructed and intertwined in organization-stakeholder interactions to generate collaborative meaning making according to a stakeholder-centric view of the fi rm. In so doing, we adopt an ethical view that acknowledges that stakeholders beyond the fi rm have equal status and agency to engage in a social construction process of intangible assets nurtured by ongoing dialogue and reciprocal understanding between organization and stakeholders. The essay concludes by envisioning how the dialogic process of social construction of intangible assets involving both organization and stakeholders is best conceived as a social contract between the two that enacts a cultural bond between intangible assets together with ethical and societal resources that are collectively generated, owned, and maintained.KEY WORDS: corporate identity , corporate brand , corporate reputation , social constructionist perspective , stakeholder-centric view of the fi rm , social contract A cademics and managers widely agree that a fi rm's ability to gain competitive advantage and generate higher corporate and stakeholder value depends on its capacity to build and nurture intangible assets. The assets in question are idiosyncratic and fi rm specifi c; they include corporate identity, corporate brand, and corporate reputation. Corporate identity constitutes the sum of all elements of organizational life, including a fi rm's culture, mission, vision, goals, strategies, organizational and physical structures, and communication systems (Melewar, 2003 ). Pressure to manage the corporate identity as part of the larger corporate brand continues to increase in order to meet stakeholder demands. In this regard, the corporate brand https://www.cambridge.org/core/terms. https://doi

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Section: Corporate Intangible Assets As Landmarks Of Corporate Performentioning

confidence: 99%

Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations

Gambetti

Melewar²,

Martin

2017

Bus. Ethics Q.

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“…In line with stakeholders' emphasis on corporate ethics, a corporate ethical identity is seen as a competitive advantage (Kleyn et al, 2012). There is a market for ethical companies.…”

Section: Introductionmentioning

confidence: 99%

Leading by Example: Values-Based Strategy to Instill Ethical Conduct

Nygaard¹,

Biong

Silkoset

et al. 2015

J Bus Ethics

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1 ) The authors contributed equally to this research and are listed alphabetically.Leading by example; Values-based strategy to instill ethical conduct. AbstractYears of research clearly shows that relying on traditional organizational power bases is not effective when companies want to promote business ethics and performance. It is not only that the use of legitimate power to establish ethics codes and coercive power to punish employees who do not comply does not work; this study -based on a multi-method research approach in the retail industry -indicates that the classic iron fist leads to unethical business values and lower service performance. But there is a light at the end of the tunnel for forwardlooking managers. The ethical attitudes and behaviors of employees within international organizations is a dynamic variable that is possible to change by the use of values-based leadership. Our extensive study of a large grocery store chain owned by a multinational corporation indicates that managers who lead by example will boost team values and commitment.

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“…Por su parte, De Cremer et al (2011) dicen que la administración pública y las empresas, en general, están constantemente enfrentando importantes desafíos éticos, de ahí que los estudios y aplicación de normas y conductas éticas sean tan importantes. En esta línea, los estudios de Kleyn et al (2012), hablan de una construcción de la identidad ética corporativa, un proceso conocido como "eticalización".…”

Section: éTica Empresarialunclassified

Estado actual de la investigación en Responsabilidad Social Corporativa a nivel organizativo: consensos y desafíos futuros

2018

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RESUMENEste trabajo pretende mostrar el estado actual de la investigación sobre Responsabilidad Social Corporativa (RSC) a nivel organizativo publicada en las revistas de más alto impacto según la Academic Journal Quality Guide, en el ámbito del Management durante el período 2000-2014. En concreto, aporta una clasificación que evidencia los aspectos donde hay acuerdo entre los investigadores y facilita la labor a cualquier lector que desee aproximarse a la situación actual de la investigación sobre este tema de estudio. Asimismo, identifica los retos a los que se enfrentará la investigación en un futuro, tras señalar las lagunas, inconsistencias y oportunidades encontradas en la revisión de la literatura.

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Building a Strong Corporate Ethical Identity: Key Findings from Suppliers

Cited by 27 publications

References 12 publications

Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations

Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations

Leading by Example: Values-Based Strategy to Instill Ethical Conduct

Estado actual de la investigación en Responsabilidad Social Corporativa a nivel organizativo: consensos y desafíos futuros

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