Building a National Library Website: Work in Progress at the National Library of Australia

National Library Websites: How Do They Market the Library?

“…Australia provided an impressive list of all staff publications, with a search facility for authors represented and topics covered. Gatenby, for example, had contributed papers on the marketing of national library collections, and Gatenby (1997) and Pearce (2004) on the use of the World Wide Web to enhance access to the Library's collections. A designated webpage on the BL site provided links to extracts from reports, talks and interviews given or commissioned by the Chief Executive, Lynne Brindley, and a substantial section headed 'Staff Research Profiles' provided details of staff academic interests together with details of their publications.…”