Building a family firm image: How family firms capitalize on their family ties

Zellweger, Thomas; Kellermanns, Franz W.; Eddleston, Kimberly A.; Memili, Esra

doi:10.1016/j.jfbs.2012.10.001

Cited by 220 publications

(215 citation statements)

References 121 publications

(232 reference statements)

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“…The studies of Memili et al (2010) and Zellweger et al (2012) reported similar results, with most of their respondents also being neutral about using the family name as a basis for branding and marketing. A possible explanation why family businesses refrain from establishing a family business image can be that when marketing and branding a business as family owned, the identity and the image of the business overlap with those of the family, resulting in a mirror effect.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 69%

“…Researchers (Memili, Eddleston, Kellermanns, Zellweger and Barnett 2010) have successfully demonstrated that the promotion of the business as a family business, with a family business image, can play an important role in the performance of family SMEs. Similarly, many others (Craig et al 2008;Gundala and Khawaja 2014;Zellweger et al 2012) contend that family business branding can influence business success. Against this background, several relationships are hypothesised.…”

Section: Literature Overview and Hypotheses Developmentmentioning

confidence: 99%

“…It is well known that family businesses are particularly proficient in developing a unique corporate image owing to the interaction of the identity of the family and that of the business (Sundaramurthy and Kreiner 2008;Zellweger et al 2012). According to Blombäck and Ramirez-Pasillas (2012) and Memili et al (2010), a family business image is created by presenting the business as a family business to stakeholders and by advertising and communicating a desired family business brand and image to the public.…”

Section: Use Of Family Business Image and Perceived Financial Performmentioning

confidence: 99%

“…Several studies (Beck and Kenning 2015;Botero et al 2013;Kashmiri and Mahajan 2014;Memili et al 2010;Zellweger et al 2012) provide empirical support for a relationship between family business image and business performance. Beck and Kenning (2015) examined whether the family business image of retailers influences customers' sense of trustworthiness of a product and the influence on customers' purchase intentions.…”

Section: Use Of Family Business Image and Perceived Financial Performmentioning

confidence: 99%

See 3 more Smart Citations

The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

Farrington

Venter

Richardson

2018

SABR

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The primary objective of this study was to investigate the influence of selected marketing and branding practices on the "perceived financial performance" of family SMEs. A survey using a structured questionnaire was used to gather the necessary data. The population consisted of all owners of family SMEs operating within the borders of the Eastern Cape province of South Africa. Criterion and convenience sampling were used, and questionnaires were administered by field workers. In total, 325 questionnaires were useable for statistical analysis. Scale validity and reliability were assessed, descriptive statistics calculated, and Pearson's product moment correlations established. Multiple regression analysis was undertaken to investigate the hypothesised relationships. The results show that only "product differentiation" influences the financial performance of family SMEs, but given the low beta reported for this relationship claiming any serious linear relationship would be erroneous.

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Section: Discussion and Managerial Implicationsmentioning

confidence: 69%

Section: Literature Overview and Hypotheses Developmentmentioning

confidence: 99%

Section: Use Of Family Business Image and Perceived Financial Performmentioning

confidence: 99%

Section: Use Of Family Business Image and Perceived Financial Performmentioning

confidence: 99%

See 2 more Smart Citations

The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

Farrington

Venter

Richardson

2018

SABR

View full text Add to dashboard Cite

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“…The uncertainty associated with the outcomes is exacerbated by the rapid changes in the technological environment. The competitive advantage, associated with the newness of products, cannot be sustained for a longer period of time because of the rapid innovations taking place in the markets (Zellweger, Kellermanns, Eddleston, & Memili, 2012).…”

Section: Proactivenessmentioning

confidence: 99%

Linking Entrepreneurial Orientation with Organizational Performance of Small and Medium Sized Enterprises: A Conceptual Approach

Hussain¹,

Ismail²,

Akhtar³

2015

ASS

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Research examining the relationship between entrepreneurial orientation (EO) and business performance has recently received considerable attention in the marketing and entrepreneurship literature. Empirical studies on the determinants of firm performance have shown that the entrepreneurial orientation of a firm has significant positive influence on the firm performance. However, less attention has been paid to this relationship in the context of SMEs. This study therefore contributes to the existing literature by examining this relationship in SMEs context. The current study suggests that the owners/ managers of SMEs should adopt the EO mindset in order to attain sustainable competitive advantage and superior performance. The current study provides insights to researchers, practitioners, owners and managers on the importance of the dimensions of entrepreneurial orientation.

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Superiority of non‐family firms in a developing market: Moderating role of international diversification

2023

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This paper examines whether family firms outperform compared to nonfamily firms. We utilize both accounting‐based and market‐based performance measures in the present study. Secondly, we test whether operating performance and market valuation are higher for family firms with international diversification compared to locally operated family firms. We employ a unique setting where more than 65% of publicly listed companies are family firms to test our conjectures. We use ordinary least square regression models to test our hypotheses. Using a large dataset, we find that nonfamily firms perform significantly (both operating and market based performance) higher than counter family firms. However, we find that family firms outperform non‐family firms when they have international diversifications. This study contributes to family business literature, international diversification literature. It provides policy implications in that regulators understand the importance of ownership structure and how it affects firms' valuation, particularly in emerging economies where family firms dominate the markets.

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Building a family firm image: How family firms capitalize on their family ties

Cited by 220 publications

References 121 publications

The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

The Influence of Selected Marketing and Branding Practices on the Financial Performance of Family SMEs

Linking Entrepreneurial Orientation with Organizational Performance of Small and Medium Sized Enterprises: A Conceptual Approach

Superiority of non‐family firms in a developing market: Moderating role of international diversification

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