BSC-Based Digital Transformation Strategy Selection and Sensitivity Analysis
Mahir Oner,
Ufuk Cebeci,
Onur Dogan
Abstract:In today’s digital age, businesses are tasked with adapting to rapidly advancing technology. This transformation is far from simple, with many companies facing difficulties navigating new technological trends. This paper highlights a key segment of a comprehensive strategic model developed to address this challenge. The model integrates various planning and decision-making tools, such as the Balanced Scorecard (BSC), Objectives and Key Results (OKR), SWOT analysis, TOWS, and the Spherical Fuzzy Analytic Hierar… Show more
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