“…This type of conceptual content can, but need not, coincide with what we earlier described as a concept's application conditions (cf. Isaac, 2020, 2021a, b, c; Koch, 2021a; Machery, 2017, 2021). Thus, where the conceptual engineer's goal is to alter the unconscious and automatic inferences that people are likely to draw about what they encounter, psychologically construed conceptual content is a plausible target of their endeavors.…”