British public diplomacy and soft power. Diplomatic influence and digital disruption

Nelaeva, Galina A.

doi:10.1057/s41269-018-0081-5

Cited by 1 publication

(2 citation statements)

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“…Public diplomacy, the use of communication and media to influence foreign publics, has also been identified as a key component of soft power (Tran, 2023, Nelaeva, 2018. Public diplomacy can take various forms, including public speeches, press conferences, social media, and exchange programs.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Furthermore, soft power can help to build consensus on difficult issues and promote understanding among countries with different perspectives and ideologies. By emphasizing cultural exchange and dialogue, soft power can help to bridge the divides that often exist between countries with different political systems and social values, and encourage greater understanding and empathy (Nelaeva, 2018). But, it is important to recognize that the use of soft power in diplomacy also has its limitations.…”

Section: The Significance Of Soft Power In Contemporary Diplomacymentioning

confidence: 99%

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The Role of Soft Power in Contemporary Diplomacy

Saaida¹

2023

Int. J. Res. Publ. Rev.

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This study aims to investigate the role of soft power in contemporary diplomacy, which is a contentious issue in academic and policy communities. Soft power, which is the ability to influence others through attraction rather than coercion, is a crucial tool for achieving desired outcomes in foreign policy. However, the effectiveness of soft power is debated, and some argue that hard power is more effective. The study employs a qualitative approach, using the descriptive method to gather and analyze data on how soft power is utilized in diplomatic relations. Soft power is found to be interdependent with various fields within international relations, including economics, education, media, and diplomacy, making it a complex topic to investigate. A comprehensive understanding of the complexity of contemporary diplomacy and the role of soft power is essential for promoting peace, stability, and cooperation in the international system. The research concludes that the strategic use of soft power, in conjunction with other approaches, is essential for achieving desired outcomes in foreign policy. The effectiveness of soft power is dependent on the credibility and attractiveness of a country's culture, values, and foreign policies. Proper utilization of soft power can build trust and goodwill, enhance influence, and achieve foreign policy objectives. The study recommends a balanced approach that incorporates both soft and hard power strategies to ensure security and protect strategic interests. It is important to invest in fruitful programs such as education and cultural exchange programs, promote economic development and cooperation, and use public diplomacy to engage with the public and build positive perceptions of the country. Continuous evaluation and adjustment of the use of soft power are necessary to achieve desired outcomes in foreign policy.

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Section: Literature Reviewmentioning

confidence: 99%

Section: The Significance Of Soft Power In Contemporary Diplomacymentioning

confidence: 99%