“…Food waste is growing along with modern consumption habits attributable to consumers' wasteful behaviour, attitudes and practices (Evans et al ., ; Evans, ; Farr‐Wharton et al ., 2014a). In the UK, a developed food and manufacturing sector retails high volume, low‐cost food causing increasing perishable food waste at consumer level (Caswell, ; Parfitt et al ., ; Mena et al ., ). Despite having the second largest population in the EU, the UK contributes the most by country to the 89 million tonnes of food wasted each year by this continent (European Commission, ).…”