Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation

Effects of Marketing Theories and Customer Relationship Management on Small Colleges

“…Social media theory in marketing was also examined by Agnihotri et al, (2012), theorizing that social media helps spread "word-of-mouth" comments that can positively or negatively impact consumer behavior, or, for these purposes, college selection).…”

“…Therefore, corporations nationwide and globally, employ internet marketing theories that are designed to contact the largest potential client base, and then to address their needs as swiftly as possible (Karadag, 2015). According to Hajli (2014), businesses often construct new strategies that emphasize both internet and social media functions, and which present diverse opportunities for marketing success, including the following: providing support for clients through social media (Ali, 2011;Ballantine & Stephenson, 2011); making word-of-mouth comments more likely (Chen et al, 2011); helping increase purchasing (Agnihotri et al, 2012). Also strategies may be put in place that helps businesses share information with each other or customers (Lu & Hsiao, 2010) or familiarize uses with brand identity (de Vries, Gensler, & Leeflang, 2012).…”

“…The students will be asked to rate the level of influence from 1 (least) to 5 (most) for each marketing option tied to a specific theory: internet marketing per Marek and others, social media marketing per Agnihotri et al (2012), and of Lu & Hsaio (2010) and others, staff contacts per Schee (2010), and others, as discussed in the literature review and theoretical framework.…”

Accessing Value-in-Use Information by Integrating Social Platforms into Service Offerings

“…Social network enablers (i.e., push-type technologies such as content communities) and social content enablers (i.e., pull-type technologies such as collaborative projects) as part of social platforms, allow the customers to influence their degree of involvement as well as the type of information acquired and shared (Agnihotri et al, 2012). Therefore, the presence of social content enablers and social network enablers can promote the co-creation of value among actors.…”

Comparative Analysis of Facebook and Instagram as Web Promotion Tools

“…Form the company side, the benefits of using social media are to increase brand popularity, to boost sales, and also to share information in a business context [9] [10][111].…”