Bringing new plasma donors back: testing the efficacy of telephone and e‐mail communications with first‐time donors

Thorpe, Rachel; Masser, Barbara M.; Nguyen, Lilly; Gemelli, Carley N.; Davison, Tanya E.

doi:10.1111/trf.15787

Cited by 12 publications

(16 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Previous research has predominately looked at the impact of telephone versus email when eliciting responses from donors. 18,26 Most of this literature has found that the combined effect of email plus a phone call is the preferred method for prompting return, but little to no differences have been found between phone and email. 18,26 Germain and colleagues 18 concluded that electronic reminders are preferred as they are more cost-effective.…”

Section: Discussionmentioning

confidence: 99%

“…18,26 Most of this literature has found that the combined effect of email plus a phone call is the preferred method for prompting return, but little to no differences have been found between phone and email. 18,26 Germain and colleagues 18 concluded that electronic reminders are preferred as they are more cost-effective. The use of SMS has increased among BCAs, with previous research demonstrating the effectiveness of a postdonation SMS notifying donors of the location to which their blood has been dispatched.…”

Section: Discussionmentioning

confidence: 99%

“…Our study also considered the mode of delivery and content of the reminder. Previous research has predominately looked at the impact of telephone versus email when eliciting responses from donors 18,26 . Most of this literature has found that the combined effect of email plus a phone call is the preferred method for prompting return, but little to no differences have been found between phone and email 18,26 .…”

Section: Discussionmentioning

confidence: 99%

See 2 more Smart Citations

Notifying donors when their deferral is ending: An effective donor retention strategy

et al. 2021

Self Cite

View full text Add to dashboard Cite

Background: The application of a temporary deferral often leads to donor lapse. Contributing factors may be donors not knowing when their deferral ends or not being contacted and asked to return. The aim of this study was to determine the effectiveness of a reminder message notifying donors that their deferral is coming to an end in increasing donors' postdeferral return rates. We evaluated the optimal time, content, and mode of delivery of the reminder message.Study Design and Methods: Two studies were conducted with deferred donors. Study 1: donors (n = 1676) were randomized to be sent a reminder message at one of three time points (4 weeks before, 1 week before, and 1 week after their deferral ended) or to a no contact control condition. Study 2: donors (n = 1973) were randomized to three message type conditions (emotive email, nonemotive email, nonemotive SMS). Attempted return behavior was extracted (appointments, attendances) at 1 month. Results:In Study 1, being sent the reminder message increased odds of donors attempting to return within 3 months compared with the control group (OR:2.01). Sending the reminder 1 week before the deferral ended was the most effective time point. In Study 2, the nonemotive message increased the odds of attempting to return compared with the emotive message (OR:1.38).No differences were found between email and SMS messages. Discussion: Sending a reminder message to donors when their deferral is coming to an end is a simple, effective, and cost-effective method to retain donors.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Notifying donors when their deferral is ending: An effective donor retention strategy

et al. 2021

Self Cite

View full text Add to dashboard Cite

show abstract

“…Similar results were obtained by Duan et al (2020) , who determined CP as a promising rescue option for severe COVID-19 cases. Not only in line with these encouraging results, Thorpe et al (2020) noted that the demand for plasma-derived products has increased exponentially over the last ten years, fueling the attention that CP supply chains have been receiving. This emphasis is warranted, since there are multiple organizational challenges associated with the development and implementation of a CP program, including policies for testing and approving plasma donations ( Stanworth et al 2020 ).…”

Section: Literature Reviewmentioning

confidence: 56%

Convalescent plasma bank facility location-allocation problem for COVID-19

Manupati

Schoenherr

Wagner³

et al. 2021

Transportation Research Part E: Logistics and Transportation Re

View full text Add to dashboard Cite

“…Strategies to improve blood donation have been a source of debate and study. With respect to plasma donations, telephone outreach from persons knowledgeable about the process have found significant efficacy, especially for recruiting first time donors [6]. Other studies on participation found phone calls to be superior to mail-in requests, and furthermore found 3 phone calls per patient to be the maximum number to generate meaningful benefit [7,8].…”

Section: Introductionmentioning

confidence: 99%

An Evaluation of the Effectiveness of Phone Calls in Recruitment for Convalescent Plasma Donation During the COVID-19 Pandemic

Rainer¹

2021

OAJBS

View full text Add to dashboard Cite

Purpose of Study:During the COVID-19 pandemic, the FDA granted emergency use of Convalescent Plasma (CCP) as a treatment modality. Blood centers and hospitals began recruiting eligible donors, as demand exceeded supply. In the setting of an emergency, this study assessed the effectiveness of phone calls versus mailers for plasma donation recruitment. Methods:From May to July 2019, patients that tested positive by PCR for Covid-19 were contacted to donate CCP. All patients were passively mailed a letter informing the recipient of the ability to donate CCP, as well as the need for this donation. The second group was also contacted via telephone. The callers recorded whether or not they made contact with the potential donor over the phone. Donation rates were measured for both groups and compared using a simple T-test. The phone call group was further assessed to determine the significance of donation rates between patients contacted and non-contacted.Results: A total of 1,179 potential donors were contacted (715 phone cohort, 464 mail only cohort). Conversion rates were 6.90% for the mail group and 3.92% for the phone group. The students confirmed contact with 245 (34.27%) of the patients, confirmed no contact with 303 (42.38%) and did not record contact with 167 (23.36%). Of patients who answered the phone calls, 12 (4.90%) donated, while 233 (95.10%) did not donate. Conclusion:Conversion of potential blood donors remains a challenge. Despite the need during the pandemic, recruitment of donors was a challenge, with no statistical difference between active phone calls and passive mailers.

show abstract

Bringing new plasma donors back: testing the efficacy of telephone and e‐mail communications with first‐time donors

Abstract: Australian governments fully fund the Australian Red Cross Blood Service for the provision of blood, blood products and services to the Australian community.

Cited by 12 publications

References 17 publications

Notifying donors when their deferral is ending: An effective donor retention strategy

Notifying donors when their deferral is ending: An effective donor retention strategy

Convalescent plasma bank facility location-allocation problem for COVID-19

An Evaluation of the Effectiveness of Phone Calls in Recruitment for Convalescent Plasma Donation During the COVID-19 Pandemic

Contact Info

Product

Resources

About