Bring Back the Past Glory: Peony Group’s Strategic Reorientation and Brand Repositioning

Lin, Jiang; Lu, Jian‐Fei; Fan, Yafeng; He, Xiuli; Li, Siqi; Zhang, Yongqiang

doi:10.4135/9781529767599

2016

DOI: 10.4135/9781529767599

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Bring Back the Past Glory: Peony Group’s Strategic Reorientation and Brand Repositioning

Jiang Lin¹,

Jian‐Fei Lu²,

Yafeng Fan³

et al.

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Bring Back the Past Glory: Peony Group’s Strategic Reorientation and Brand Repositioning

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