Abstract:In 2023, global banking and investment services IT spending surged to $652.1 billion, marking an 8.1% increase from 2022. Mobile banking, constituting over half of transactions, emerged as the predominant channel. Despite substantial technological investments, understanding the reasons behind mobile app usage remains crucial, particularly among the different generations. Thus, this study analyzes the perception of "baby boomer" and "Z" generations regarding the adoption of banking apps. Twenty individuals acro… Show more
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