Bridging the gap between traditional and online shopping methods for Indian customers through digital interactive experience

Agarwal, Raina; Pradeep, Y.

doi:10.1109/icacci.2013.6637345

Cited by 3 publications

(1 citation statement)

References 11 publications

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“…Since pictures sell online products, realistic pictures from different angles must be provided suggested Khare and Rakesh. Agarwal (2014) 37 reports that there is a dire need to replicate the conventional shopping experience onto online shopping experience in order to attract potential Indian online shoppers.…”

Section: Review Of Literaturementioning

confidence: 99%

A Study on the Growing Popularity and Purchase of Fashion Product From Online Stores in India

Farid¹

2015

IJRET

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The onset of online shopping has changed the very dimension of clothing purchase. Online purchase over the last two decades has slowly been gaining popularity worldwide. Although it is at a nascent stage in India it has made an impact in every urban home. This study was undertaken to study the impact of Indian online fashion products purchase. 170 respondents between the age group of 18-60 years of both the sex, from different parts of India, with different backgrounds were surveyed. It was understood from the outcome of study that retail stores are still the preferred place for purchase. Most of the people now a day's possessed card which helped in their online transaction. Casual wear clothing below the price range of Rs. 2000 was the most preferred item for purchase. Factors such as ease of purchase, wide cost range, brand diversification along with the discount benefit motivated the Indian customers towards purchasing fashion products from online stores.

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Section: Review Of Literaturementioning

confidence: 99%

A Study on the Growing Popularity and Purchase of Fashion Product From Online Stores in India

Farid¹

2015

IJRET

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Augmented Reality in Retail: Assessing the Acceptance and Potential for Multimedia Product Presentation at the PoS

Spreer

Kallweit

2014

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A Review on Opinion Mining through Customer Experiences

Burade¹,

Kendhe²

2014

IJCA

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ABSTRACT:Internet is fast growing and global system, which is most reliable and efficient. Now a day's social networking is increased due to which interaction of people with each other and share emotions, feedback, views, experiences, opinion and feedback about anything. Also the use of shopping sites i.e. online shopping is increasing tremendously and customers used to give their reviews and feedbacks, which are most important for buying or selling any product. But being as a customer it is difficult to read number of reviews every time while shopping. It leads to create confusion. So the technique which plays an important role in opinion mining and summering reviews of customer is data mining. Some existing techniques for opinion mining show only positive and negative comments from the customer reviews which is not efficient. The main aim of this article is to give an overall idea about the work done in past and about the proposed work.

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Bridging the gap between traditional and online shopping methods for Indian customers through digital interactive experience

Cited by 3 publications

References 11 publications

A Study on the Growing Popularity and Purchase of Fashion Product From Online Stores in India

A Study on the Growing Popularity and Purchase of Fashion Product From Online Stores in India

Augmented Reality in Retail: Assessing the Acceptance and Potential for Multimedia Product Presentation at the PoS

A Review on Opinion Mining through Customer Experiences

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