Bridging the gap between science communication practice and theory: Reflecting on a decade of practitioner experience using polar outreach case studies to develop a new framework for public engagement design

Abstract

The International Polar Year 2007–2008 stimulated a wide range of education, outreach and communication (EOC) related to polar research, and catalysed enthusiasm and networks that persist ten years on. Using a multi-method approach that incorporates case studies, auto-ethnographic interviews, and survey data, we interrogate the opportunities and limitations of polar EOC activities and propose a new framework for practical, reflexive, engagement design. Our research suggests that EOC activities are under-valued and often designed based on personal instinct rather than strategic planning, but that there is also a lack of accessible tools that support a more strategic design process. We propose three foci for increasing the professionalisation of practitioner approaches to EOC: (1) improved articulation of goals and objectives; (2) acknowledgement of different drivers, voices and power structures; and (3) increased practical training, resources and reporting structures. We respond to this by proposing a framework for planning and design of public engagement that provides an opportunity to become more transparent and explicit about the real goals of an activity and what “success” looks like. This is critical to effectively evaluate, learn from our experiences, share them with peers, and ultimately deliver more thoughtfully designed, effective engagement.

Sustained Antarctic Research: A 21st Century Imperative

“…184,189 The Antarctic community has much to learn from science communication research, although these lessons are being applied. [190][191][192][193][194] Research is increasing understanding of the linkages between knowledge, sentiment, and action in science as well as governance.…”

Editorial: Geoscience communication – Planning to make it publishable

“…public events, co-writing for social or news media, art installations, classroom visits, workshops). While the interest in scientist-led engagement continues, there are many calls for a closer integration between science communication theory and practice (Salmon and Roop, 2019;e.g. Salmon et al, 2017), and scholars in the field of science communication have spent decades documenting and developing effective methods and practices (e.g.…”

Polar Science with Global Impact?

“…This special issue offers a rare opportunity for reflection. These few papers do not represent the whole of IPY outreach nor do they adhere to a shared evaluation framework as advocated by Salmon and Roop (2019). They offer a glimpse of ongoing issues.…”