“…However, CSR programs should not only serve the organization for image/reputation management purposes, but also benefit their publics and the society at large by supporting different social causes such as human rights, education, gender, anti-discrimination, children, environment, health, quality products/services, etc. (Lee, Mak, & Pang, 2012). In their study, David et al described discretionary CSR practices as: "contributes resources to the arts and cultural programs in the community"; "contributes resources to raise social awareness of issues such as hunger and domestic violence"; "supports children and family issues, such as adoption and foster care"; and "supports public health programs" (David et al, 2005, p. 303).…”