Bridge between Public Relations Education and Culture:  The Perspectives of Bahraini Female PR Training Practitioners

AlSaqer, Layla

doi:10.15655/mw/2018/v9i3/49479

Cited by 3 publications

(5 citation statements)

References 21 publications

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“…Unlike the western individualistic culture, Bahrain is a collectivist society and it is the norm for people to interfere in the affairs of others and judge them based on societal standards, including women. Hence, the perceptions of women about themselves is, in many ways, influenced by what society expects from them (Alsaqer 2018). The normative motivator, women as contributors, seems to be influenced by the manner in which the collectivist society expects women to behave and make their contributions.…”

Section: Discussionmentioning

confidence: 99%

“…The changing role of women is amply evident in Bahraini society. Traditionally, women in Bahrain were restricted to limited roles and were segregated from men (Alsaqer 2018). However, over time, the nation has come a long way and the establishment of the Supreme Council for Women is considered a watershed moment in the quest to empower Bahraini women.…”

Section: Context: Bahrain/womenmentioning

confidence: 99%

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Motivations of Young Women Volunteers during COVID-19: A Qualitative Inquiry in Bahrain

Sengupta

Al-Khalifa

2022

Administrative Sciences

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Volunteering work has played a major role in dealing with the COVID-19 pandemic crisis. Studying volunteering behavior is interesting because it holds many important lessons for businesses to attract and engage their primary stakeholders (employees and customers) and counter the challenges posed by the pandemic. As women make up a large percentage of volunteers, understanding the relationship between motivation and women intending to take up volunteering work during crises is necessary—particularly in collectivist Islamic societies. The present study examined the motivations of young women in Bahrain to volunteer for RT-PCR testing and vaccination drives sponsored by the government during the pandemic. The study also examined the effect of the volunteering experience on the lives of these women. The study was conducted using a mixed qualitative method that included focus groups and in-depth interviews. The research participants were millennial women who had undertaken volunteering during the pandemic. A few in-depth interviews were conducted with male volunteers to examine whether such motivations were influenced by gender. The findings of the research revealed normative, in addition to personal, motivators behind the act of volunteering, with a greater dominance of normative motivations such as the call of the homeland and philanthropy. The influence of the collectivist culture in shaping the normative motivations behind volunteering among these women was visible, and there was also an influence of religion and religious values.

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Section: Discussionmentioning

confidence: 99%

Section: Context: Bahrain/womenmentioning

confidence: 99%

Motivations of Young Women Volunteers during COVID-19: A Qualitative Inquiry in Bahrain

Sengupta

Al-Khalifa

2022

Administrative Sciences

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“…The main challenges faced by PR women in Bahrain are from a cultural perspective, corporate environment, relationships with colleagues, organizations as social dominance and marginalization of community relations functions. Bahrain has significant implications for the theoretical understanding of "power" in PR literature because it looks at PR theory from a cultural standpoint (AlSaqer, 2018;AlSaqer, 2008).…”

Section: Overview Of the Development Of Women's Pr Study Issues Among Countriesmentioning

confidence: 99%

“…In Russia, public relations is best described as women's work (Alsaqer, 2018;Tsetsura, 2011). In studying gender differences on the perception of professional leadership among Russian PR practitioners, it was found that Russian women were more concerned with leadership than Russian men.…”

Section: Overview Of the Development Of Women's Pr Study Issues Among Countriesmentioning

confidence: 99%

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Women Influence on The Practical Role of Public Relations in Iskandar Malaysia Region

Rahim¹,

Markom²,

Alsagoff³

2021

IJARBSS

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The role of Public Relations (PR) practitioners is often associated with the extent to which a person is able to carry out his/her responsibilities effectively. Previous studies have often linked the field of PR stereotypically to a career of women rather than men (Niel, 2016;Place, 2015). Public seldom give a negative perception towards the role of women's PR. Therefore, the aim of this study is to find out recent development of the role of women's PR, especially in Iskandar Malaysia. The effort is to learn the real phenomenon of women carries out their duties as PR practitioner. This qualitative study will further explore the issue by phenomenological approach using in-depth interviews among PR practitioners in Iskandar Malaysia. The results of the study has discovered that the importance of the attitude of women's PR is very important in implementing their relationship with society. They were found remains tightly knotted to their role as technicians rather than managers although without gender competitions. This study is expected to contribute to future improvements in the field of public relations (PR).

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Towards a “Transformative” Image of Arab Women in Anti-Violence Adverts: Semiotics Analysis of Arab Social Media Adverts

AlSaqer¹

2019

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This paper aims to provide an in-depth investigation of the role of social media images in conveying the meaning of "power " and "empowerment" in public antiviolence campaigns that aim to empower women in the Middle East. The research raises three qualitative questions of the way anti-violence adverts have represented Arab women in the social media; the way Arab societal culture affects the image of women represented in the adverts; and the extent to which these social adverts have empowered women to transfer their realities against domestic violence. The researcher uses a purposeful sample of six social campaigns that addressed women violence organized by six non-profit and governmental entities in different Arab countries in the period between 2013 and 2018. The paper used the theoretical framework offered by Cohen-Eliya and Hammer (2004) to analyze the extent to which these social media adverts have "empowered" women against domestic violence. The input of this framework is that it studies how visual adverts have constructed relationships of power regarding the stereotypes of women in the Middle East. The paper finds that although these social media adverts aim to fight domestic violence, they enhance traditional stereotype of weak women and fall short of addressing the concept of "empowerment" through focusing on stereotypical images of powerless women. The paper highlights the need for new social media communication that would utilize the opportunities provided by social media to establish a new "transformative" image of the Arab woman about her cultural context. Moreover, the paper suggests that the concept of "empowerment" should be addressed at both individual and cultural levels through cooperating with governmental and non-profit organizations using social media communication to provide women with access to resources.

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Bridge between Public Relations Education and Culture: The Perspectives of Bahraini Female PR Training Practitioners

Cited by 3 publications

References 21 publications

Motivations of Young Women Volunteers during COVID-19: A Qualitative Inquiry in Bahrain

Motivations of Young Women Volunteers during COVID-19: A Qualitative Inquiry in Bahrain

Women Influence on The Practical Role of Public Relations in Iskandar Malaysia Region

Towards a “Transformative” Image of Arab Women in Anti-Violence Adverts: Semiotics Analysis of Arab Social Media Adverts

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