“…The first issue is that, as previously discussed in the studies that use bricolage as a theoretical lens (Desa, 2012;Di Domenico et al, 2010;Janssen, Fayolle, & Wuilaume, 2018), the making do by recombining resources at hand, improvisation, persuasion, and purposeful disregard of limitations imposed by social norms are key in the transformation of entrepreneurs' personal endowment to organizational endowment in the early stages of establishing a social-environmental enterprises. Similar to social value creation (e.g., Bacq, Ofstein, Kickul, & Gundry, 2015) and entrepreneurial value creation in general (Karnoe & Garud, 2003), these bricolage approaches also reflect entrepreneurs' ability to create something from nothing, that is, environmental value and products for the BOP. F I G U R E 1 Bricolage in environmental entrepreneurship narratives and storytelling of both market and non-market logic (Clough et al, 2019).…”