“…Using similar modeling approaches and exploiting data from many sources, we have examined the ‘spread’ of obesity [14, 15], smoking [16], alcohol consumption [17], health screening [18], happiness [19], loneliness [20], depression [21], sleep [22], drug use [22], divorce [23], food consumption [24], cooperative behavior [6], influenza [4], sexuality and sexual orientation [25], and tastes in music, books, and movies [26]. We have also conducted experiments regarding the spread within networks of altruism [6, 7] and of political mobilization [3]; in such experiments, causal inference with respect to network effects is more robust (although experiments have limitations of their own).…”