Breaking the Code: The Creative Use of QR Codes to Market Extension Events

Abstract

The use of smartphones has drastically increased in recent years, heralding an explosion in the use of QR codes. The black and white square barcodes that link the physical and digital world are everywhere. These simple codes can provide many opportunities to connect people in the physical world with many of Extension online resources. The challenge is change. Extension faculty must use QR codes so that a savvy public will try something new.