Brazilian parents’ perceptions of children's influence on family food purchases

Dallazen, Camila; Fiates, Giovanna Medeiros Rataichesck

doi:10.1108/bfj-05-2013-0126

Cited by 9 publications

(12 citation statements)

References 45 publications

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“…It appears that children across cultures tend to have higher influence for products because of their increased involvement in the family purchase: India and Turkey (Chaudhary, 2015); Holland and USA (Foxman et al , 1989); Singapore (Swinyard and Sim, 1987), Israel (Shoham and Dalakas, 2003), Malta (Caruana and Vassallo, 2003), Scotland (Thomson, 2003), Turkey (Guneri et al , 2009), China (Flurry and Veeck, 2009), India (Chaudhary and Gupta, 2012), Czech Republic (Balcarová et al , 2014), Egypt and USA (Ramzy et al , 2012) and Lebanon (Beyrouti and Houssami, 2013). Similar studies had been conducted in different countries: Denmark (Gram, 2007; Nørgaard et al , 2007), Germany (Gram, 2007) and Brazil (Dallazen et al , 2014).…”

Section: Literature Reviewsupporting

confidence: 58%

Young Arab consumers: an analysis of family buying process in Oman

Chaudhary

Ghouse

Durrah

2018

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Purpose Young children, often called as teenagers (13-14 years) and tweenaged (8-12 years), are the new potential game changers for the big corporate. This paper aims to analyze Arab children’s influence for various products and services and across different buying process stages. The primary survey was conducted to capture a child’s role in family decision-making by analyzing their consumer socialization, influencing strategies and their influence across various products and buying stages. Design/methodology/approach Based on the review and the research gap, a bilingual questionnaire in English and Arabic language was developed. The research study was organized in three stages. It commenced with a pilot study conducted with ten school students in the age group of 8-10 years. The second stage involved contact with the schools by telephone to brief them on the purpose of the study and to request the participation of their students. The last stage was based on the survey conducted in the time period of September-November 2016-17. Findings Almost 25 per cent of the children surveyed prefer to buy stationary and books after discussing with their parents. On the other hand, food/beverage is one particular item where children go ahead and buy theses item themselves even without discussing with their parents (42.50 per cent of the total respondents). As per children’s perception, they are most influential in the final decision stage (mean = 1.84 and SD = 0.499), followed by search and evaluation stage (mean = 1.80 and SD = 0.441) and start stage (mean = 1.79 and SD = 0.488). Research limitations/implications Further research is needed in Arab countries, especially with parents of different social status, as their shopping behaviour is expected to differ. Also, as this analysis is based on child’s perception, parents’ views must also be analyzed for better results. Practical implications The is the first-of-its-kind research in the Gulf region. This empirical research highlights the need for global marketers to understand the distinct features and identity of a young Arab consumer. Despite Oman being a very traditional culture which emphasizes on conformity to group norms and social acceptance and hence confirms to collectivistic culture, where kids are supposed to be obedient, there is this new wave of super energetic, more informed young kids who take their own consumer decisions. Originality/value After going through the extensive literature review of different countries/cultures, there has been very clear understanding that despite being an important family member, almost no research has been focussed on kids in gulf nations.

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Section: Literature Reviewsupporting

confidence: 58%

Young Arab consumers: an analysis of family buying process in Oman

Chaudhary

Ghouse

Durrah

2018

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“…Descriptive methodologies, through structured or semistructured questionnaires and face‐to‐face interviews, may be successfully used for data collection regarding consumer behavior and choices, and, as well used by other authors (Dallazen & Fiates, ; Lanigan, ; Migliori, Schifani, & Cembalo, ), provide important information. Of the 162 buyers of corn extruded snacks, 42% were buying the product for their own consumption, 32% were buying the product for their children, and 26% were buying the product for their spouse, for the whole family, or for others, such as grandchildren and/or siblings.…”

Section: Resultsmentioning

confidence: 99%

“…Descriptive methodologies, through structured or semistructured questionnaires and face-to-face interviews, may be successfully used for data collection regarding consumer behavior and choices, and, as well used by other authors (Dallazen & Fiates, 2014;Lanigan, 2011;Migliori, Schifani, & Cembalo, 2015), provide important information. Of the 162 buyers of corn extruded snacks, 42%…”

Section: Purchase and Consumption Of Corn Snacksmentioning

confidence: 99%

Identification of sensory and non‐sensory factors involved in food consumption: A study with extruded corn‐based snacks

Menis

Janzantti

Conti‐Silva

2017

Journal of Sensory Studies

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The purpose of this study was to identify the sensory and non‐sensory factors which determine the purchase and consumption of extruded corn‐based snacks using market research and a rank preference test. Most consumers had the habit of consuming extruded corn‐based snacks at least once a week based on personal preference, and the cheese‐flavored snacks were found to be purchased most frequently and, as a consequence, the most frequently consumed. The purchase of extruded cheese‐, bacon‐, and ham‐flavored corn‐based snacks was most frequently associated with both brand and flavor. Consumers over 30 years of age, in committed relationships, and with relatively high incomes and education levels were found to consume extruded corn‐flavored snacks less frequently than single individuals under 30 years of age with relatively low incomes and education levels. The rank preference test complemented the market research results, as consumers preferred cheese‐flavored corn snacks. Practical applications Given the importance of identifying the sensory and non‐sensory factors involved in the purchase and consumption of food, and the lack of studies on extruded snacks, this study brings information about the socioeconomic and behavioral characteristics of consumer niches of extruded corn‐based snacks. This information is important to industries that can drive production based on the consumer public of expanded snacks, besides to contribute to researches focused on nutrition and health public. Moreover, we identified cheese‐flavored expanded corn‐based snacks as the preferred flavor by consumers, fact that helped us to drive the development of a snack with lower fat content and better nutritive value, since this work is part of a wider project.

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“…This phenomenon is known as pester power ( 42 ) . Dallazen and Fiates conducted a study with parents of students (6–10 years old) from public and private institutions in Brazil and observed that the entire family ended up eating the ultra-processed foods requested by their children – even when these foods were not part of the family food traditions ( 44 ) .…”

Section: Discussionmentioning

confidence: 99%

Barriers to and facilitators of ultra-processed food consumption: perceptions of Brazilian adults

Almeida

Scagliusi

Duran

et al. 2017

Public Health Nutr.

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Participants perceived their neighbourhoods as favourable to the consumption of ultra-processed foods and reported more facilitators than barriers to their consumption. Reported barriers point to the need to include measures promoting a healthy food system and traditional eating practices. The facilitators reinforce the idea that these foods are habit-forming and that regulatory measures to offset the exposure to ultra-processed foods are necessary.

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Brazilian parents’ perceptions of children's influence on family food purchases

Cited by 9 publications

References 45 publications

Young Arab consumers: an analysis of family buying process in Oman

Young Arab consumers: an analysis of family buying process in Oman

Identification of sensory and non‐sensory factors involved in food consumption: A study with extruded corn‐based snacks

Barriers to and facilitators of ultra-processed food consumption: perceptions of Brazilian adults

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