Brazil's fashion and clothing industry: sustainability, competitiveness and differentiation

Sutter, Mariana Bassi; Galleli, Bárbara; MacLennan, Maria Laura Ferranty; Polo, Edison Fernandes; Corrêa, Hugo de Luca

doi:10.1504/lajmsd.2015.073065

Cited by 5 publications

(2 citation statements)

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“…In the case of organizational eco-innovations, companies tend to direct actions towards using new logistical systems and adopting green human resources policies. Furthermore, our results corroborate previous research indicating design, modeling and use of colors as differentiating elements of Brazilian fashion (Sutter, Galleli, MacLennan, Polo, & Correa, 2015; Sutter et al ., 2016). The results also show the disconnection observed between the dimensions explained in theory and the actions actually taken by the companies.…”

Section: Conclusion and Final Recommendationssupporting

confidence: 91%

Technological and non-technological trends in fashion eco-innovations

Lennan

Tiago

Pereira

2021

INMR

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PurposeThe fashion industry is diverse and demands a high amount of resources and labor for its operation. It has powerful tools that can positively impact the environment and society as a whole. In this sense, it becomes necessary for fashion to adopt sustainable strategies quickly. One way would be the adoption of eco-innovations by companies in the sector. The objective of this research is to identify the main eco-innovation initiatives carried out by companies in the fashion sector and to verify what the trend is in the sector in relation to the types of eco-innovation, whether technological or non-technological in nature.Design/methodology/approachTo meet the objective, the sector’s sustainability reports are analyzed based on the Global Reporting Initiative (GRI) initiative. The method used to treat the data is content analysis. The authors chose to use the GRI-G4 and GRI-Standards versions of the GRI structure, as they include topics relevant to its stakeholders. The analysis based on these criteria considers 18 reports prepared by four companies (Cia Hering, Grupo Malwee, Dudalina and Lojas Renner).FindingsFrom the data analysis, it was noticed that eco-innovations of technological trends prevail in Brazilian fashion, in the first place, those of process (24.56%), followed by eco-innovations of product (10.53%). The pressure exerted by internal or external stakeholders will be fueled by the current scenario of sustainable development, positively influencing the adoption of eco-innovation. This characteristic can be attributed to the fashion sector, since technological eco-innovations overlap with non-technological ones in all the years that make up the analysis.Research limitations/implicationsAs limitations of this research, it is worth mentioning the availability of GRIs in the fashion sector. Even considering it a step forward, noting that larger companies support the adoption of these reports, it is important to highlight that only four companies make up the available database (Cia Hering, Lojas Renner, Dudalina and Malwee). From the adoption of the dissemination of sustainability reports by other organizations, the base could be expanded.Practical implicationsFrom this study, practical questions emerge that can contribute to managers and companies in the Brazilian fashion sector. Initially, the focus on eco-innovations is predominantly related to the technological component, with an emphasis on process eco-innovations. In this sense, business actions seek to resolve the accusations normally attributed to the sector, such as the adoption of unsustainable practices. For example, in cotton production, firms use large amounts of pesticides and water, despite the sector being accused of not taking proper responsibility regarding sustainability related issues.Social implicationsInvestment in eco-innovations indicates a positive attitude and change resulting from pressure and the need to return the market to society’s demands for more sustainable production technologies with less environmental impact.Originality/valueA originalidade do estudo se dá na sistematização de um modelo de análise de GRIs aplicado para mensurar eco inovações na moda. Por meio da metodologia aplicada é possível ressaltar que eco inovações de tendência tecnológica prevalecem no setor, primeiramente em processos e logo em produtos.

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Section: Conclusion and Final Recommendationssupporting

confidence: 91%

Technological and non-technological trends in fashion eco-innovations

Lennan

Tiago

Pereira

2021

INMR

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“…Tratándose del Jacquard, la diferencia es todavía mayor, pues según las artesanas locales, los trabajos en esa línea sólo se encuentran en Jaguarão. Según Sutter et al (2015), las fibras orgánicas (algodón, lana y seda) sobresalen en los mercados de nicho, a través de una narrativa engarzada a la sustentabilidad, la cual permite una diferenciación y una singularidad que demandan los mercados más exigentes. Otra posibilidad interesante es la inclusión del turismo como elemento dinamizador.…”

Section: (Cooperativista 4)unclassified

La ovinocultura de lana en el extremo sur gaúcho : desafíos para la construcción de una cadena de valor

Souza

Anjos

2019

Mundo agrar.

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Este artículo analiza las actividades productivas relacionadas con la producción de lana ovina, bajo la óptica de dos organizaciones localizadas en Jaguarão, extremo sur de Brasil. El objetivo fue identificar los principales desafíos enfrentados por los actores sociales desde el punto de vista organizativo, así como las estrategias de comercialización y de agregación de valor. La investigación fue efectuada a través de entrevistas con guion semiestructurado. Los desafíos que se imponen son los de cualificar a los productores para atender los mercados más exigentes y construir un espíritu de cooperación que supere la actuación individualista dominante en la región.

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