We discuss radiation in theories with scalar fields. Even in flat spacetime, the radiative fields depend qualitatively on the coupling of the scalar field to the Ricci scalar: for non-minimally coupled scalars, the radiative energy density is not positive definite, and the radiated power is not Lorentz invariant. We explore implications of this observation for radiation in conformal field theories. We find evidence that for a probe coupled to N = 4 super Yang-Mills, and following an arbitrary trajectory, the angular distribution of radiated power is independent of the Yang-Mills coupling.