Branding with understanding: how national profile of consumer influences brand value perception

Klieštiková, Jana; Janošková, Katarina

doi:10.21272/mmi.2017.3-14

Cited by 24 publications

(21 citation statements)

References 5 publications

(6 reference statements)

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“…It may then be stated that despite many similarities between both countries, there were also substantial differences. This confirms the findings of Kliestikova and Janoskova [77], who analysed the profiles of consumers in different countries. They revealed, inter alia, that despite the fact that the Slovak Republic and Czech Republic have a common socio-cultural past due to existence of the former Czechoslovakia, they were grouped into different clusters.…”

Section: Resultssupporting

confidence: 91%

Workplace Mobbing in Polish and Lithuanian Organisations with Regard to Corporate Social Responsibility

Vveinhardt

Sroka

2020

IJERPH

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The ‘mobbing’ phenomenon is regarded as the actions or behaviour referring to an employee or directed against an employee, comprising persistent and drawn-out harassment or intimidation of that employee. This phenomenon causes substantial negative workplace consequences, but, above all, one should stress the consequences for the victims, which are devastating. This has been observed in a variety of organisations, regardless of the sector and country. Given these facts, the purpose of this study was to identify the prevalence of workplace mobbing in Polish and Lithuanian organisations with regard to corporate social responsibility (CSR). The research sample included a group of 823 entities operating in both countries in both the private and public sectors (410 from Lithuania and 413 from Poland). A closed-type questionnaire was used in the survey. Several research methods including factor analysis, Cronbach’s alpha, Spearman–Brown, factor loading, and total item correlation were used in our study. The results achieved showed that there were both similarities as well as differences between the analysed organisations. More specifically, our research revealed that: (1) Employee attitude to CSR depends on the company’s sector of activity and the country; (2) In Poland, workplace mobbing is more prevalent in the public sector than in the private, whilst in Lithuania there were no substantial differences; (3) Organisations that implemented the CSR concept showed less imposed mobbing prevalence; and (4) Employees who faced mobbing in the workplace had worse relationships with clients and users of the company’s services/products.

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Section: Resultssupporting

confidence: 91%

Workplace Mobbing in Polish and Lithuanian Organisations with Regard to Corporate Social Responsibility

Vveinhardt

Sroka

2020

IJERPH

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“…The company's vision and basic values are reflected primarily in the corporate culture and in the values of the entire company. [15,16]…”

Section: Diversity Management Developmentmentioning

confidence: 99%

Diversity Management in Sustainable Human Resources Management

Šukalová

Ceniga

2020

SHS Web Conf.

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Today, globalization is becoming more and more widespread and important in almost all areas in the social, economic and political spheres. In most cases, it is globalization that brings diversity to everyday life. This diversity is gradually penetrating into other spheres, which is why business managers are increasingly confronted with a diverse workforce; employees of different origins, race, gender, or age. The policy of diversity management contributes to the strengthening of social responsibility of the company and is also an element of the competitiveness. Our research was aimed to enhance understanding of diversity management importance in nowadays organization, to explain various aspects of management diversity, it´s legislative framework. Another objective was to examine perception of the issue of management diversity by the middle managers of various organisations in Slovakia. To achieve these goals we used methods of literature review, desk review; primary data were collected by questionnaire and interview. Finding show the relation between demographic development and diversity management in companies; in examining the perception of the issue of diversity management, we found the understanding of diversity management as synonymous with anti-discrimination measures. Our research led also to recommendations for implementation of management diversity for human resource management sustainability.

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“…The manufacturer is committed to the customer that their product is of adequate quality (Massey et al, 2018). If consumers are convinced of the quality of the brand's products, there is a high probability that they will become loyal consumers of the brand, contributing to building and increasing brand value (Kliestikova & Janoskova, 2017). Therefore, it is essential to focus on strengthening brand value because it brings competitive advantages to the brand owner and also derives from many benefits, such as perception of brand quality, customer loyalty, and so on (Radulescu & Hudea, 2018).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The Importance of Brand in Consumer Buying Behavior and Product Quality Assesment

Valjaskova

Kráľ

2019

CBUP

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In order to maintain or increase market share, every company tries to use the most optimal combination of marketing communication tools or marketing mix tools. There are a large number of products placed on the market from a large number of companies that need to distinguish one another from competing companies. The most important tool to differentiate from competitors is the brand of products. The aim of each company is to ensure that their product brand is brought to the attention of customers and that customers associate especially positive associations with its brand(s). We are of the opinion that if the first and then repeated purchase of customers of the same product of a given brand confirms that the product meets the required characteristics and quality they expect from the product, customers will not doubt the quality of the products sold under the brand and will regard it as quality. For this reason, the aim of the paper was to confirm the importance of the brand in consumer buying decisions and to find out whether consumers really perceive the brand as a guarantee of product quality. To meet the aim of the paper, we conducted a questionnaire survey, which confirmed the importance of the brand in consumer purchasing decisions and the perception of the brand as a guarantee of product quality. We also confirmed a statistically significant dependence between brand perception as a guarantee of product quality and the age of respondents, confirming the importance of demographic characteristics in the implementation of company marketing activities. JEL Classification Numbers: M37,

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Branding with understanding: how national profile of consumer influences brand value perception

Cited by 24 publications

References 5 publications

Workplace Mobbing in Polish and Lithuanian Organisations with Regard to Corporate Social Responsibility

Workplace Mobbing in Polish and Lithuanian Organisations with Regard to Corporate Social Responsibility

Diversity Management in Sustainable Human Resources Management

The Importance of Brand in Consumer Buying Behavior and Product Quality Assesment

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