Branding Produk Dan Pendampingan Legalitas Usaha Umkm Di Kecamatan Kaliwates Kabupaten Jember
Umi Malikal Bulgis,
Lilis Yuliati,
Nanik Istiyanti
et al.
Abstract:Usaha Mikro Kecil Menengah (UMKM) pada dekade terakhir mengalami tantangan di tengah pandemi covid-19, seperti penurunan produktivitas dan tantangan pemasaran produk akibat pemberlakukan pembatasan kegiatan masyarakat. Tujuan penelitian ini yaitu melakukan pengabdian kepada sektor UMKM di Kecamatan Kaliwates Kabupaten Jember. Sasaran merupakan pemilik industri rumah minuman herbal instan yang berlokasi di Kecamatan Kaliwates. Kendala Industri Minuman Herbal Instan “Masra Herbal” yaitu katalog produk dan kemasa… Show more
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