Branding on the Nordic margins: Greenland brand configurations

Ren, Carina; Gad, Ulrik Pram; Bjørst, Lill Rastad

doi:10.4337/9781788974325.00024

Cited by 9 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…We want to do away with that, because we have struggled to get to where we are today” (Ellegaard and Grønbech, 2019, our translation). This statement is in line with Berthelsen’s previous efforts on the Danish music scene (Thisted, 2012, 2015), as well as the branding strategy of Visit Greenland, where the explicit intent has been to showcase Greenland as a modern nation and an equal player in international politics and on the global market (Ren et al 2019; Thisted, 2015).…”

Section: Setting the Arctic Stagesupporting

confidence: 82%

“…Our analysis showed how both the shows and lyrics drew on a broad range of cultural markers, artefacts and cultural references related to the Arctic space, to light and darkness and to Indigenous culture. However, where the Sámi entry compared and connected the history of Sámi suppression to that of a global LGBT struggle, the Greenlandic entry referred to a Greenlandic land or country in the making, thus more explicitly linking to and drawing on traditional nation branding and ongoing identity politics (Ren et al , 2019). While KEiiNO used three different flags to signal cross-identity solidarity and alliances, the national flag of Greenland was massively present among the spectators at the Danish ESC qualifying round.…”

Section: Discussionmentioning

confidence: 99%

“…As pointed out by Skinner and Kubacki, a key problem in the place branding literature is that it has so far failed to consider “the distinction between the nation place brand and sub-national place brand(s) within it […]” (2007: 306). In this light, indigeneity can serve as a way to explore and understand the branding of place beyond the nation state in the case of Sápmi, or - in the case of Greenland – as a branding tool for a nation state under construction (Ren et al , 2019). Also, it can outline suggestions to expand or supplement often rigid and simplified national brands and hence amend some of the problematic implications, which according to Kaneva emerge from “how nation branding reimagines national identities and cultures” (Kaneva 2009: 8).…”

Section: Place Branding Beyond the Nation Making Space For The Indigenousmentioning

confidence: 99%

See 2 more Smart Citations

Branding Nordic indigeneities

Ren

Thisted

2021

JPMD

Self Cite

View full text Add to dashboard Cite

Purpose The study aims to explore the concept of the indigenous and how Greenlandic and Sámi indigeneities is expressed, made sense of and contested within a Nordic context by using the Eurovision Song Contest as a branding platform. Design/methodology/approach Initiating with an introduction of the historical and political contexts of Sámi and Greenlandic Inuit indigeneity, the study compares lyrics, stage performances and artefacts of two Sámi and Greenlandic contributions into the European Song Contest. This is used to discuss the situated ways in which indigenous identity and culture are branded. Findings The study shows how seemingly “similar” indigenous identity positions take on very different expressions and meanings as Arctic, indigenous and global identity discourses manifest themselves and intertwine in a Greenlandic and Sámi context. This indicates, as we discuss, that indigeneity in a Nordic context is tightly connected to historical and political specificities. Research limitations/implications The study argues against a “one size fits all” approach to defining the indigenous and even more so attempts to “pinning down” universal indigenous issues or challenges. Practical implications The study highlights how decisions on whether or how to use the indigenous in place or destination branding processes should always be sensitive to its historical and political contexts. Originality/value By focusing on the most prevalent European indigenous groups, the Sámi from the Northern parts of Norway and Greenlandic Inuit, rather than existing nation states, this study expands on current research on Eurovision and nation branding. By exploring the role of the indigenous in place branding, this study also contributes to the existing place branding literature, which overwhelmingly relates to the branding of whole nations or to specific places within nations, such as capital cities.

show abstract

Section: Setting the Arctic Stagesupporting

confidence: 82%

Section: Discussionmentioning

confidence: 99%

Section: Place Branding Beyond the Nation Making Space For The Indigenousmentioning

confidence: 99%

See 1 more Smart Citation

Branding Nordic indigeneities

Ren

Thisted

2021

JPMD

Self Cite

View full text Add to dashboard Cite

show abstract

“…Fremtidens turisme i Grønland: mere end økonomi Som vi ser i ovenstående, har turismen i Grønland taget skridtet fra "biindkomst" for småivaerksaettere i de tidlige 70' ere til centralt erhverv i politiske diskussioner om, hvorledes den grønlandske økonomi kan og skal vokse og diversificeres. Idet økonomisk vaekst og selvbaerenhed kobles til tanken om selvstaendighed, er turisme ikke kun, som det for eksempel ses i mange udviklingsøkonomier, et økonomisk vaerktøj, men også et geo-og identitetspolitisk redskab til såvel udad-som indadtil at brande et selvstaendigt Grønland in the making (Ren et al, 2019). Samtidig har den geopolitiske udvikling, der…”

Section: Krydstogt I Grønlandunclassified

Fem årtiers turismeudvikling i Grønland – selvstændighed, geopolitik og nye paradokser

Ren¹,

Hall²

2022

samfundsokonomen

Self Cite

View full text Add to dashboard Cite

Denne artikel analyserer, hvorledes turisme historisk er blevet anskuet som interesse- og vækstområde i Grønland og som redskab for skiftende politiske ambitioner. Der kastes lys over, hvorledes turismeudvikling skaber nye modsætninger og paradokser i kølvandet på klimaforandringer og stigende geopolitisk interesse i Arktis. Derfor argumenteres der for, at turisme ikke kun er et økonomisk genstandsfelt, men også en prisme til at undersøge bredere samfundsmæssige brydninger og bevægelser.

show abstract

“…Furthermore, contrasted to a largely apolitical place branding scholarship, Nordic scholars have also touched upon sensitive issues and topical societal challenges in their empirical projects. This may include climate change and the vulnerability of snow-dependent place brands (Hall, 2014), silenced indigeneous voices and the cultural appropriation of Sámi heritage in high-latitude destination promotion (Cassel, 2019;Ren et al, 2019)) or the intersection between place branding and feminist foreign policy (Cassinger, 2019). Taken together, these unique perspectives have contributed to the opening of a new and distinct approach, The Nordic Wave within place branding scholarship (Cassinger et al, 2019).…”

Section: Current State Of the Art Of Place Branding Research With Dismentioning

confidence: 99%

20 years of Nordic place branding research: a review and future research agenda

Cassinger¹,

Gyimóthy

Lucarelli

2020

Scandinavian Journal of Hospitality and Tourism

View full text Add to dashboard Cite

In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context of place branding; its cultural and geo-political idiosyncrasies greatly affect the axiological position of place branding research. By positioning Nordic place branding research on the global scene, the paper outlines the contours of a hybrid scholarly approach (the Nordic wave), which bridges across managerial and critical schools of branding and promotes a more extroverted knowledge collaboration with branding practitioners. The paper concludes with discussing the potential the NordicWave for future place branding endeavours.

show abstract

Branding on the Nordic margins: Greenland brand configurations

Cited by 9 publications

References 0 publications

Branding Nordic indigeneities

Branding Nordic indigeneities

Fem årtiers turismeudvikling i Grønland – selvstændighed, geopolitik og nye paradokser

20 years of Nordic place branding research: a review and future research agenda

Contact Info

Product

Resources

About