Branding History at the Canadian Museum of Civilization

Indigenous Storytelling: Contesting, Interrupting, and Intervening in the Nation-Building Project Through Historica Canada's Heritage Minutes

“…For these men weaving together an official history of Canada, the notion of building collective memory spanning great distances was an alluring and necessary prospect. Scholars have noted the mobilization of such discourses for the purposes of nation branding as well as the branding of particular political parties/leadership in the case of the Harper administration (McKay & Swift, 2012;Aronczyk & Brady, 2015). In 2012, the Heritage Minutes were revived, primarily, due to as CEO Anthony Wilson-Smith puts it,…”