Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)

Blankson, Charles; Enyinda, Chris I.; Fadahunsi, Akinola

doi:10.1016/j.indmarman.2023.12.009

Industrial Marketing Management

2024

DOI: 10.1016/j.indmarman.2023.12.009

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Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)

Charles Blankson,

Chris I. Enyinda,

Akinola Fadahunsi

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Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA)

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References 35 publications

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