Branded Selves: How Children Relate to Marketing on a Social Network Site

Skaar, Håvard

doi:10.1057/9780230281844_14

Cited by 3 publications

(2 citation statements)

References 12 publications

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“…On the one hand there is a perspective that highlights the agency of children and adolescents in the use of digital media (e.g. Boyd, 2014;Jenkins, 2009), whilst on the other hand scholars also highlight how structures impact on consumer culture through the influence of brand communication (Marôpo et al, 2017;Skaar, 2009). Seeking to overcome this polarization, Willett (2008) attempted to identify and recognize the power of the industry (structure) without denying the active involvement of children (agency) with commercial products: the author finds that children participating in the study have discourses that show a degree of agency by resisting commercial influences and being critical and self-reflective.…”

Section: Childhood and Economic Practices In A Digital Environmentmentioning

confidence: 99%

Girl YouTubers in Peru as economic agents negotiating gender and class identities

León

Ames

2021

Global Studies of Childhood

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The study examines the role of children as producers, distributors, and consumers in the digital realm. Additionally, it also explores class and gender identities they create and perform in this modality. We focus on young female YouTubers (8–11 years old) from Peru, a country that has experienced significant economic expansion in the first decades of the 21st century. The study analyzes 40 videos created by five girl YouTubers. The discussion addresses the economic role children perform in the digital economy as they produce value through content creation, distribute goods, and engage in globalized consumption. The paper also discusses the ways girls display gender and class identities in their products and their consumption patterns. Throughout the analysis, we use the key concept of children’s agency; the discussion reveals both the concept’s reach and limitations in the context of consumer culture, gender regimes, and neoliberal policies.

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Section: Childhood and Economic Practices In A Digital Environmentmentioning

confidence: 99%

Girl YouTubers in Peru as economic agents negotiating gender and class identities

León

Ames

2021

Global Studies of Childhood

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“…Media as agent of change, it offers children orientation and privilege for identification (Paus-Hasebrink, & Kulterer, 2014), and the internet gives a wide range of opportunities for self-presentation. When browsing the internet, presentation of self needs resources to mediate within the setting, appearance, and also the manners, and the dramatic realization (Skaar, 2009). Social and mass media can have a supporting function in young people's social life and further the development of social understanding (Paus-Hasebrink & Kulterer, 2014).…”

Section: Introductionmentioning

confidence: 99%

Influence of Social/Mass Media as a Change Agent on Childhood Social Pedagogy and Achievement

Makinde

2020

ijeces

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This study investigated the influence of social/mass media as agent of change on childhood social pedagogy and academic achievement in Lagos, Nigeria. Specifically this study examined the impact of social/mass media on early age children social pedagogy and the aftermath effect on their academic achievement in Lagos, Nigeria. The research design was a descriptive type of survey. The sampling technique adopted was purposive and used to sample the population from upper primary school pupils of age 6 to 9 years. This age range can respond to the instrument of the research with free mind. Respondents to the validated questionnaire of reliability index of 0.87 were 490 pupils of 240 boys and 250 girls from ten Nursery and Primary schools in Ifako Ijaiye, Lagos. Three research objectives were raised for the study. Simple percentages and charts were used to represent and analyse the responses from the respondents. The findings show that the social/mass media especially the android phone and television were powerful devices that influence the lives of early age pupils. It teaches them on how to relate with their environment, improve their performance in school and also a means where they cultivate negative attitudes towards people. Conclusively, the media content effect on young pupils depends on the upbringing, because they react to social/mass media differently and are not influenced the same way. Hence, the type of media contents they exposed to should be monitored in other not to be influenced adversely.

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Revisiting the Sexualization-of-Young-Girls Debate, Case Study Two: Self-Presentation in Girls’ Dress-Up and Make-Over Online Gaming Practices in Greece

Tsaliki

2016

Children and the Politics of Sexuality

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Branded Selves: How Children Relate to Marketing on a Social Network Site

Cited by 3 publications

References 12 publications

Girl YouTubers in Peru as economic agents negotiating gender and class identities

Girl YouTubers in Peru as economic agents negotiating gender and class identities

Influence of Social/Mass Media as a Change Agent on Childhood Social Pedagogy and Achievement

Revisiting the Sexualization-of-Young-Girls Debate, Case Study Two: Self-Presentation in Girls’ Dress-Up and Make-Over Online Gaming Practices in Greece

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