Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building

Hsieh, Sara H.; Lee, Crystal T.; Tseng, Timmy H.

doi:10.1016/j.jretconser.2021.102482

Cited by 65 publications

(68 citation statements)

References 69 publications

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“…Finally, considering the potential effects of user features such as age, gender, income level, residence type, and length of visiting time as moderators has been suggested for those investigating customer delight and mobile travel app use [4,9,28,35]. Thus, we hypothesize that these factors moderate the proposed relationships in our research model.…”

Section: Hypothesesmentioning

confidence: 87%

“…Visual design defines the balance and aesthetic of mobile apps via colors, images, shapes, or animations [27]. An aesthetically pleasing and attractive interface not only makes an app easy to use but also creates an emotional connection with users [28]. Visual cues such as animations enable designers to alter the appearance of an app in a unique and vivid way and have the potential to directly influence user delight.…”

Section: Hypothesesmentioning

confidence: 99%

“…Prior studies have shown a relationship between aesthetic design and users' emotional states. For instance, Hsieh et al [28] found that the aesthetic design of a branded app (e.g., Starbucks) has positive influences on the establishment of enjoyment and pleasure. Hence, it is reasonable to assume that aesthetic design of a theme park app can help users feel delighted.…”

Section: Hypothesesmentioning

confidence: 99%

“…Entertainment refers to a reflection of the hedonic aspects of using an IS [28,29]. The entertainment provided by a theme park app may include music, videos, and pictures regarding the theme park [30].…”

Section: Hypothesesmentioning

confidence: 99%

“…Prior studies have found that entertainment can lead to positive customer emotions. For instance, Hsieh et al [28] found that entertainment is positively related to users' perceived pleasure. Similarly, an entertaining app with rich features may exceed users' expectations and eventually evoke delight.…”

Section: Hypothesesmentioning

confidence: 99%

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Determinants and Effects of User Delight with Theme Park Apps

Long¹,

Suomi²

2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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The rise of mobile apps intended to enhance the customer experience has prompted theme park operators to implement theme park apps with which to improve their relationships with visitors. The value of user delight in theme park apps has attracted considerable attention. To develop a delightful theme park app, however, theme park operators require a more detailed understanding of how they can optimize the impacts of theme park apps. By conducting an empirical study of 204 users of theme park apps through an online survey, this study found that delight has substantial impacts on users' continuance intention, recommendation, offering feedback, and revisit intention regarding theme parks. Additionally, delight is determined by entertainment, aesthetic design, and achievement-related gamification. This study contributes to the literature on delight in the context of theme park apps and offers practical implications for theme park app designers and operators.

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Section: Hypothesesmentioning

confidence: 87%

Section: Hypothesesmentioning

confidence: 99%

Section: Hypothesesmentioning

confidence: 99%

Section: Hypothesesmentioning

confidence: 99%

Section: Hypothesesmentioning

confidence: 99%

See 3 more Smart Citations

Determinants and Effects of User Delight with Theme Park Apps

Long¹,

Suomi²

2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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Metaverse Opportunities for Customer Relations

2024

New Frontiers of Customer Strategy

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Multifactor synergistic influence of data intelligence on consumer mobile shopping

He,

Liu,

et al. 2024

J of Consumer Behaviour

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Data intelligence (DI) is constantly influencing consumers. According to the theory of environmental psychology model, when consumers are stimulated by enterprise DI in mobile shopping, they can easily transform emotional reactions into corresponding behaviors. Based on this theory, this research adopts a hybrid method combining qualitative interview and fuzzy set qualitative comparative analysis (fsQCA) to explore the multifactor synergistic effects of DI factors on consumer emotions and mobile shopping intentions. Study 1 extracts five DI factors through qualitative study using NVivo software. All but one of the five DI factors had strong effects on consumer emotions. Study 2 uses the fsQCA method to analyze large‐sample survey data, revealing four configurations of DI factors that trigger positive consumer emotions and three that trigger mobile shopping intentions. The presence of intelligent search, intelligent recommendations, and intelligent logistics are the core conditions that trigger positive consumer emotions and mobile shopping intentions, while the presence or absence of intelligent customer service and intelligent pricing trigger positive consumer emotions and mobile shopping intentions. The research results supplement the existing theories and provide practical guidance for enterprises in DI stimulus design and government in DI environment construction.

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Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building

Cited by 65 publications

References 69 publications

Determinants and Effects of User Delight with Theme Park Apps

Determinants and Effects of User Delight with Theme Park Apps

Metaverse Opportunities for Customer Relations

Multifactor synergistic influence of data intelligence on consumer mobile shopping

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