Brand relationships through brand reputation and brand tribalism

Veloutsou, Cleopatra; Moutinho, Luiz

doi:10.1016/j.jbusres.2008.05.010

Cited by 387 publications

(361 citation statements)

References 75 publications

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“…Consumer trust was measured using five items from a scale developed by Martínez and del Bosque [50], Morgan and Hunt [51], and Sirdeshmukh et al [52], which included questions such as, "The services of this hotel give me a sense of security." This research measured customer perception of overall CR with three items adapted from relevant studies [53,54] (e.g., "This hotel is highly-regarded."). Demographic questions to identify the respondent's gender, ethnic background, age, level of education, and annual income were included.…”

Section: Measurements and Questionnaire Developmentmentioning

confidence: 99%

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

Kim

2017

Sustainability

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Abstract:In this study, we developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation by considering the influence of transparency as a moderator. The proposed hypotheses were empirically tested using data collected from 487 U.S. consumers via structural equation modeling. The results indicated that perceived corporate social responsibility and corporate ability significantly affected overall customer satisfaction and trust. In turn, customer trust and satisfaction have positive effects on perceptions about corporate reputation. Lastly, this study found that transparency as a significant moderator. This research will contribute to the development of a robust and comprehensive theoretical model that integrates existing frameworks and concepts within the hotel industry.

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Section: Measurements and Questionnaire Developmentmentioning

confidence: 99%

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

Kim

2017

Sustainability

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“…Brands should have a positive reputation to be successful and therefore profitable, (Veloutsou & Moutinho, 2009). On the other hand, Schmitt (2012) describes a comprehensive model of five brand-related processes: identifying, experiencing, integrating, signaling and connecting with the brand.…”

Section: Brandmentioning

confidence: 99%

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Işık¹,

Yaşar²

2015

EJBE

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“…Motivated by the lack of a general measurement instrument for measuring tribal behavior, Tsiotsou and Veloutsou [28] developed a scale named TRIBE, which operationalizes tribal behavior via four dimensions, namely collective memory, reference group acceptance, brand tribe identification, and brand tribe engagement. (1) Collective memory denotes the brand knowledge that the consumers are developing and willing to share this knowledge with other group members [29]. (2) Reference group acceptance refers to the perceived approval of brand related activities by other people in their reference group [29].…”

Section: Tribal Behaviormentioning

confidence: 99%

“…(1) Collective memory denotes the brand knowledge that the consumers are developing and willing to share this knowledge with other group members [29]. (2) Reference group acceptance refers to the perceived approval of brand related activities by other people in their reference group [29]. (3) Brand tribe engagement is the degree of motivation in active participation in the brand group related activities [8].…”

Section: Tribal Behaviormentioning

confidence: 99%

“…(4) Brand tribe identification is the perceived attachment of an individual to other brand supporters [8]. Similarly, Veloutsou and Moutinho [29] identify five major dimensions of tribal behavior, including degree of fit with lifestyle, passion in life, social visibility, and the same reference group acceptance and collective memory. The degree of fit with lifestyle represents the degree of fit between specific brand and customer; the passion in life means that the brand has special meaning for customers; and the social visibility denotes popularity of the brand in society.…”

Section: Tribal Behaviormentioning

confidence: 99%

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Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

Chuang

Chen

2015

Hum. Cent. Comput. Inf. Sci.

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Since 2008, soaring international oil prices and environmental awareness have pushed bicycle to be a green transport vehicle to reduce greenhouse gas emissions as a significant global trend. Consequently, Taiwan's bicycle industry earned the "bicycle kingdom" has entered a new peak period of demand under popular social trends of bicycling for health conscious and a healthy exercise tool; thus, to co-create value with customers to retain the reputation is important for Taiwan's bicycle industry. In Internet age, plus the prevailing of service-dominant logic, virtual customer environments (VCEs) can be greatly leveraged to promote customers' active engagement in the value co-creation activities. After an extensive literature review, this study organizes a hybrid expert-based DANP model based on the applications of multi-criteria decision making (MCDM) tools, such as decision-making trial and evaluation laboratory (DEMATEL)-based analytical network process (ANP), for investigating the iterative and dynamic nature of customer's engagement and value co-creation behavior in the key bicycle industry in Taiwan. In the empirical study of analysis, the use and gratification framework of prior studies is validated on concerning the dynamic value co-creation behavior in bicycling VCEs and yields the following empirical results: (1) Tribal behavior drives the pursuit of realized benefits through VCE engagement and affects the related participation and citizenship behaviors in turn; (2) recognize the importance of social influences toward personal commitment and engagement of bicycling activities and related VCEs; and (3) four broad types of interaction-based benefits derived from engagement in VCEs include cognitive, social integrative, personal integrative, and hedonic benefits. The major research findings on theoretical implications and managerial implications provide helpful insights on marketing of Taiwan's bicycle industry.

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Brand relationships through brand reputation and brand tribalism

Cited by 387 publications

References 75 publications

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Identifying the value co-creation behavior of virtual customer environments using a hybrid expert-based DANP model in the bicycle industry

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