Brand personality, brand equity and revisit intention: an empirical study of a tourist destination in Iran

Salehzadeh, Reza; Pool, Javad Khazaei; Soleimani, Samaneh

doi:10.1108/tr-02-2016-0005

Cited by 36 publications

(40 citation statements)

References 77 publications

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“…Impact of psychological entitlement (Salehzadeh et al, 2016). Table 5 shows the regression coefficients and values of CR and p associated to each hypothesis.…”

Section: Perceived Organizational Justice Psychological Entitlement Cyberloafingmentioning

confidence: 99%

Evaluating the impact of psychological entitlement on cyberloafing: the mediating role of perceived organizational justice

Rahaei¹,

Salehzadeh²

2020

XJM

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Purpose The purpose of this study is to evaluate the impact of psychological entitlement and perceived organizational justice on cyberloafing. Design/methodology/approach In this study, a cross-sectional research design based on a questionnaire method was used to collect the required data from a sample of 226 employees working at selected universities in the city of Isfahan, Iran. To test the research hypotheses, structural equation modeling was used. Findings According to the findings, psychological entitlement could have a significant impact on perceived organizational justice and consequently perceived organizational justice could significantly influence cyberloafing. Moreover, psychological entitlement could significantly influence cyberloafing and finally, psychological entitlement could have a significant effect on cyberloafing through perceived organizational justice. Originality/value This research provides valuable insight for studying the relationship among psychological entitlement, perceived organizational justice and cyberloafing.

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“…Impact of psychological entitlement (Salehzadeh et al, 2016). Table 5 shows the regression coefficients and values of CR and p associated to each hypothesis.…”

Section: Perceived Organizational Justice Psychological Entitlement Cyberloafingmentioning

confidence: 99%

Evaluating the impact of psychological entitlement on cyberloafing: the mediating role of perceived organizational justice

Rahaei¹,

Salehzadeh²

2020

XJM

Self Cite

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“…In addition, brand equity is an appropriate metric for evaluating the long-term impact of marketing decisions (Atilgan et al, 2005;Zavattaro et al, 2015;Liu and Chou, 2016). Proper management of brand equity leads to further customer loyalty and revisit intentions (Salehzadeh et al, 2016), less risk in marketing activities and crises, flexible responses to price volatility, more inter-organisational cooperation, improved effectiveness of marketing communications, better opportunities for brand reputation, higher attractiveness for investors (Aaker, 1991;Keller, 2003;Samu et al, 2012;Han et al, 2015), increased profit margins (Kotler and Keller, 2011), more opportunities for attracting good employees (Del Vecchio et al, 2007) and higher protection against the arrival of potential competitors during outsourcing (Lim and Tan, 2009).…”

Section: Introductionmentioning

confidence: 99%

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands

Pool

Arisian

Abareshi

et al. 2018

IJBFMI

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This study aims to propose and empirically test a behavioural model of consumer perceptions of country-of-origin, brand equity, brand preference and purchase intention in the context of fashion brands in Iran. To provide a detailed understanding of customers' perceptions of purchase intention, a survey study was conducted. The research model is validated, and the developed hypotheses are tested using a structural equation model (SEM). Country-of-origin is shown to be positively associated with brand equity. Consistent with expectations, our results reveal that brand equity influences brand preference and purchase intention. Findings also support the hypothesised relationship between brand preference and purchase intention. The present research is one of the pioneer studies that highlight the importance of purchase intention with regard to fashion brands in promoting a luxury market. This study contributes to the literature by developing and testing a comprehensive research model using SEM and offers important guidelines to international marketers who are planning to introduce their fashion brands to the Iranian market.

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“…In accord with this view, several studies found a positive association between brand personality and brand equity, notably in diverse domains such as sales promotions (ValetteFlorence, Guizani, and Merunka 2011), tourist revisit intentions (Salehzadeh, Khazaei Pool, and Soleimani 2016), and service industry brands (Loureiro et al 2014). These studies, however, rely mostly on the mainstream brand equity dimensions such as brand awareness, brand loyalty, and brand associations.…”

Section: Hypotheses Development Media Type and Brand Personalitymentioning

confidence: 94%

Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category

Anselmsson

Tunca

2017

Journal of Marketing Communications

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Media investments are continuously shifting from traditional media like newspapers to digital alternatives like websites and social media. This study investigated if and how media choice between the two rival channels can influence consumers' perceptions of a novel brand. 504 Swedish retail fashion customers participated in an experiment to evaluate the identical advertisement placed either in a national newspaper or on Facebook. The results revealed that advertising in a newspaper can have a positive effect on brand equity facets and purchase intention through brand personality perceptions of being competent, while advertising on Facebook have similar effects but through perceptions of being exciting. Besides some evidence that choice between traditional and new media affects brand personality this study is one of the first attempts to incorporate media channel choice into the broader customer-based brand equity framework. The results from this particular study suggest that media channel choice should be considered from a brand equity building perspective at least in the fashion category. This study shows that different media channels could complement each other strategically, as traditional media channels still can have valuable and unique contributions to brand building through brand personality perceptions, especially for brands striving to be perceived as competent.

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Brand personality, brand equity and revisit intention: an empirical study of a tourist destination in Iran

Cited by 36 publications

References 77 publications

Evaluating the impact of psychological entitlement on cyberloafing: the mediating role of perceived organizational justice

Evaluating the impact of psychological entitlement on cyberloafing: the mediating role of perceived organizational justice

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands

Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category

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