2018
DOI: 10.6007/ijarbss/v8-i7/4375
|View full text |Cite
|
Sign up to set email alerts
|

Brand Orientation in Small and Medium Enterprises (SMEs) from Malaysian Government Perspective

Abstract: The purpose of this study is to develop a brand orientation model based on Malaysian SMEs context. Semistructured interviews were selected as the research method in order to get an expert opinion from Small and Medium Size Enterprise Corporation Malaysia (SME Corp) and Malaysia External Trade Development Corporation (MATRADE). Both agencies operate under Ministry of International Trade and Industry (MITI) to support SMEs and they were chosen for this study because they have long experience in promoting brandin… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1

Citation Types

0
2
0

Year Published

2020
2020
2023
2023

Publication Types

Select...
3

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(2 citation statements)
references
References 30 publications
0
2
0
Order By: Relevance
“…(Wasiuzzaman & Nurdin, 2019;Ali et al, 2018;DOSM, 2017). The government has focused its attention on SMEs to foster continued developments because of the significant contribution made (Raki & Shakur, 2018). To further this agenda for entrepreneurship growth, the Ministry of Entrepreneurs Development (MED) has worked especially closely with other relevant ministries and agencies (Kamarudin et al, 2021a;Raki & Shakur, 2018; Shamsuddin, Sarkawi, Jaafar, & Abd Rahim, 2017).…”
Section: Background Of the Studymentioning
confidence: 99%
“…(Wasiuzzaman & Nurdin, 2019;Ali et al, 2018;DOSM, 2017). The government has focused its attention on SMEs to foster continued developments because of the significant contribution made (Raki & Shakur, 2018). To further this agenda for entrepreneurship growth, the Ministry of Entrepreneurs Development (MED) has worked especially closely with other relevant ministries and agencies (Kamarudin et al, 2021a;Raki & Shakur, 2018; Shamsuddin, Sarkawi, Jaafar, & Abd Rahim, 2017).…”
Section: Background Of the Studymentioning
confidence: 99%
“…SMEs are the key industry in Malaysia which they play an important economic and social role and often contributed to innovation to the country (Decker, Schiefe, & Bulander, 2006). They are firms or business that run entrepreneurial activities (Lucky & Olusegun, 2012) and they have the biggest contribution to the country's economic growth (Lim & Kimura, 2010;Taylor & Murphy, 2004). There is 98.5 per cent of the entire business entities participated by SMEs in Malaysia whereby this percentage represented 907,065 of the total SMEs and the latest contribution of SMEs increased up to 5.2 per cent of the Malaysia GDP growth in 2017 compared to 2016 (Laporan MITI 2017.…”
Section: Small and Medium Enterprisesmentioning
confidence: 99%