Brand name collaboration and optimal tariff

Marjit, Sugata; Beladi, Hamid; Kabiraj, Tarun

doi:10.1016/j.econmod.2006.12.004

Cited by 7 publications

(18 citation statements)

References 10 publications

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“…This means that the IOR generates positive outcomes to partners when consumers perceive that the two product categories, brands and countries of origin are compatible and consistent (Lee et al 2013b;Simonin and Ruth 1998). (Park et al 1996;Simonin and Ruth 1998;Fang and Mishra 2002;Washburn et al 2004;Delgado-Ballester and Hernández-Espallardo 2008;Lee et al 2013b) Partner reputation (Park et al 1996;Simonin and Ruth 1998;Voss and Gammoh 2004;Marjit et al 2007;Gammoh et al 2006;Votolato and Unnava 2006;Morgan et al 2007;Delgado-Ballester and Hernández-Espallardo 2008;Lowry et al 2008;Smarandescu et al 2013) Partner selection (Voss and Gammoh 2004;Votolato and Unnava 2006) CHANNEL Capabilities (Yu et al 2011) Previous experience (Yu et al 2011) IOR establishment (Mehta et al 2001;Gilmore et al 2006***;Johnson 1999) IOR configuration (Chen and Chiang 2011;Yu et al 2011) Trust and reliance (Johnson 1999) Leadership (Mehta et al 2001) GENERAL Drivers (Bucklin and Sengupta 1993) Capabilities (Venkatesh et al 2000) IOR reputation (Bucklin and Sengupta 1993) Marketing uncertainty (Venkatesh et al 2000) IOR establishment (Hluškova andŠašikova 2013*;Lee et al 2013a) IOR configuration (Wang and Fesenmaier 2007;…”

Section: The Determinants Of Firm Outcomesmentioning

confidence: 99%

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Agostini

Nosella

2015

Int J Management Reviews

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Over recent decades, the area of marketing interorganizational relationships (IORs) has received increasing attention from both academics and practitioners, even if a comprehensive portrayal of past research is still lacking. Hence, the aim of the present paper is to review the literature on marketing IORs in order to develop a framework meant to organize the different contributions in this area and suggest new paths for future research. The analysis suggests that three main streams of research can be identified with regard to the type of relationship between variables investigated by each article. Moreover, taking into account the purpose of the IOR, common patterns within each stream may be identified. A critical analysis of articles grounded on both the streams and the purpose of marketing IORs suggests there are still substantial gaps in knowledge, which open new paths for future research regarding both methodological issues and hot topics.

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Section: The Determinants Of Firm Outcomesmentioning

confidence: 99%

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Agostini

Nosella

2015

Int J Management Reviews

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“…This may be because Ford made the products more appealing to the customers because of its brand name. Marjit et al (2007) provide several examples of brand name collaboration. Aaker and Keller (1990) and Tauber (1988) on brand extensions reveal that co-branding arrangements forms positive consumer perceptions about a particular brand.…”

Section: Introductionmentioning

confidence: 99%

Optimal contract under brand name collaboration

Basak

Mukherjee

2014

Economic Modelling

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In an international Cournot duopoly, we determine the optimal contract for a brand name collaboration where the contract consists of …xed-fee and output royalty. We show that the …rms always have the incentive for brand name collaboration. However, whether the optimal contract will have positive …xed-fee and positive royalty is not immediate and it depends on the factors such as the transportation cost of exporting and the consumers'initial perception about the products of the …rms re ‡ected in the consumers'maximum willingness to pay for the products. Thus, our paper shows that the possibility of brand name collaboration is signi…cantly more than predicted in the existing literature.

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“…At the same time, brand name is an important communication tool that is used to compose powerful brand attitudes (Grace & O'Cass, 2005). Brand name makes the product more attractive for the customers and increases their consumptions (Marjit, Beladi, & Kabiraj, 2007). Grace and O'Cass (2005) set forth that controlled communication and brand name have an important effect on customer satisfaction, brand attitudes, and intention of the customer about using the brand again in their studies about effects of "controlled communication, uncontrolled communication, and brand name" variables on customer satisfaction, attitudes, and purchasing intention again.…”

Section: Literature Reviewmentioning

confidence: 99%

A Research on the Relationship Between Brand Experience and Brand Name With Customer Satisfaction

Özer¹,

Köse²

2013

JTHM

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Customer satisfaction is an important factor for companies in order to exist and survive. It is considered that brand experience and brand name have important effects on knowledge and pleasure after the sale. This study aims to determine the relationship between brand experience (sensory-affective, behavioral, and intellectual dimensions) and brand name variables with customer satisfaction. In this context, a field study was conducted on 300 students registered at Trakya University, Faculty of Economics and Administrative Sciences (Department of Business Administration) and Social Sciences Institute (Department of Business Administration). In the selection of brand, individuals who have used the said brand were chosen as a prerequisite, and therefore, a leader fast-food restaurant brand which serves in Edirne was selected. As a result of this study, both brand experiences and brand name have positively affected customer satisfaction. According to the bivariate correlation analysis, a positive and medium strength relationship was revealed between dimensions of brand experience and brand name variables with customer satisfaction.

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Brand name collaboration and optimal tariff

Cited by 7 publications

References 10 publications

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Optimal contract under brand name collaboration

A Research on the Relationship Between Brand Experience and Brand Name With Customer Satisfaction

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