‘Brand Japan’ and the Internationalization of Japanese Creative Industries

Pokarier, Christopher; Tamiya, Yoshimi

doi:10.2139/ssrn.1560506

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…Inbound tourism development is of intense interest because it may reflect Japan's national soft power (Pokarier & Tamiya, 2007). Scholars mostly focused on the influencing factors and measures of inbound tourism development in Japan.…”

Section: Influencing Factors and Measures Of Inbound Tourism Develomentioning

confidence: 99%

Does trade facilitation promote the efficiency of inbound tourism?—The empirical test based on Japan

Tang

2020

Journal of Tourism Research

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This study explores the intrinsic correlation between trade facilitation and the efficiency of inbound tourism in Japan based on the data from 2011 to 2017. Findings suggest that Japan's inbound tourism is strongly dependent on the Asian market. The number and rate of growth of sightseeing tourists is higher than those of other types. China has become the biggest source of inbound tourism for Japan. The stochastic frontier gravity and fixed‐effect regression show that the increase in the level of trade facilitation of different inbound tourist source countries (regions) has promoted the efficiency of inbound tourism in Japan. Furthermore, trade facilitation has played a significant role in improving the efficiency of the inbound business tourism market. The increase in Japan's international tourism income and air transport capacity has strengthened its comprehensive supply capacity for the tourism industry. Lastly, visa‐free policies have also boosted inbound tourism efficiency.

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Section: Influencing Factors and Measures Of Inbound Tourism Develomentioning

confidence: 99%

Does trade facilitation promote the efficiency of inbound tourism?—The empirical test based on Japan

Tang

2020

Journal of Tourism Research

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“…Still, the increase of sites created with internationally renowned anime concepts and anime tours have played a role in the globalization of anime tourism [ 18 ]. Therefore, using anime as a way to promote cultural experiences in Japan to attract tourists is beneficial as it targets about 50 million people who are interested in Japanese anime [ 17 , 19 , 20 ].…”

Section: Introductionmentioning

confidence: 99%

Turkish anime viewers’ approach to Japanese cuisine culture

Başaran

Sünnetçioğlu

2021

J. Ethn. Food

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It is seen that anime, which is a Japanese animation type, with the food scenes in it, cause the curiosity and interest of the anime viewers from different cultures towards Japanese cuisine. It is thought to contribute to Japan in terms of gastronomy. Accordingly, although there are many promotional and marketing tools to spread the products of Japanese cuisine culture to the world, the idea that anime with a large global viewers also have a share in this promotion is the starting point of this study. Within this context, in this study, it was aimed to research how animes affect the perception of Japanese cuisine culture in individuals. At the same time, informations about the foods they prefer belonging to this culture have been obtained. Interview technique which is one of the qualitative research methods was used for data collection. The interview questions were sent to 31 anime viewers by selecting the snowball sample method, through Google Forms, and the answers were collected between 2 February 2021 and 16 February 2021. Descriptive and content analysis was applied to the obtained data. According to the results of the research, it is seen that animes have a serious contribution to the reflection of the Japanese cuisine culture. While the interesting scenes in the food-themed animes enable the viewers to try Japanese food, it has been determined that they encourage to buy Japanese cuisine products and use them at home. In general, it was observed that animes made nearly half of the participants curious about Japanese cuisine and animes directed them to experience it.

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‘Brand Japan’ and the Internationalization of Japanese Creative Industries

Cited by 2 publications

References 7 publications

Does trade facilitation promote the efficiency of inbound tourism?—The empirical test based on Japan

Does trade facilitation promote the efficiency of inbound tourism?—The empirical test based on Japan

Turkish anime viewers’ approach to Japanese cuisine culture

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