Brand image and consumer satisfaction towards Islamic travel packages

Nawi, Noorshella Che; Mamun, Abdullah Al; Nasir, Noorul Azwin Md; Abdullah, Azwan; Mustapha, Wan Nurulasiah Wan

doi:10.1108/apjie-02-2019-0007

Cited by 22 publications

(36 citation statements)

References 64 publications

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“…In sharing economy, reputation is based on online ratings or review scores in relation to the experienced of the customer who made a transaction. Reputation is a sign of trustworthiness manifested as testimony by other people (Botsman and Rogers, 2010;Nawi et al, 2019;Settembre-Blundo et al, 2018). Guttentag (2015) and Jeon (2017) point out the mechanism of reputation is essential for online transactions where parties have a little previous background of each other.…”

Section: Reputationmentioning

confidence: 99%

Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries

Chua

Chiu

2020

APJIE

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Purpose The sharing economy is described as a community marketplace, particularly home sharing such as Airbnb, which is more prevalent. Airbnb changed the way renters and tourists find places to stay when they are traveling. The company introduced innovations in business models and technologies. So, Airbnb requires specific factors that will influence consumers’ trust because consumers intuitively seek out trusting factors to make judgments on innovative service providers. Thus, the purpose of this study is to understand the factors that influence travelers’ trust to use Airbnb within the three ASEAN nations. Design/methodology/approach The data were collected from both qualitative and quantitative methods. The questionnaire was the main data-gathering instrument used in this study and supplemented by informal interviews. A self-administered questionnaire was provided to 130 Airbnb users from the Philippines, Indonesia and Singapore using Hayes’ Process Macro as the statistical tool. Findings The correlation test was carried out to determine the strength and relationships among the independent, mediating and dependent variables. All independent variables are positively correlated with the mediating variable. The results reveal that ease of use, convenience, information social influence, normative social influence and security have a significant impact on trust and behavioral intention to use Airbnb. Originality/value This study contributes to the field of sharing economy, particularly home sharing, by examining different factors that influence trust and behavioral intention. This study focused on the case of Southeast Asian consumers, so this study is useful for marketing practitioners to enhance their marketing strategies in catering to this segment of the market.

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Section: Reputationmentioning

confidence: 99%

Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries

Chua

Chiu

2020

APJIE

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“…When Islamic cooperatives can create positive perceptions in terms of products and services, customers will also be committed and rely on Islamic cooperatives. Cooperate image had a positive effect on customer loyalty, as supported by research [11], [16] and [17].…”

Section: Cooperative Image and Customer Loyaltymentioning

confidence: 67%

“…One of the company's image effects is representing a company. The company's image must be built as well as possible because it can be a concern for both prospective customers and customers to stay with the entity [11]. It is in line with the perception theory, which can cause an image to be formed in accordance with the Islamic cooperatives' conditions.…”

Section: Cooperative Image and Customer Loyaltymentioning

confidence: 95%

Marketing Sharia, Customer Satisfaction, Religiosity, Financing, and Customer Loyalty

Rahmawati¹,

Pratiwi²

2021

Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020)

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This research aims to analyze the effect of sharia marketing, customer satisfaction, cooperative image, religiosity, service quality, and financing cost on customer loyalty. The sample of this study is Sharia Cooperatives in Sleman District. This study sample comprises of 44 respondents. The results shows that customer satisfaction and financing costs affected customer loyalty, while cooperative image, religiosity, service quality, and sharia marketing did not affect customer loyalty.

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“…Eropa [24], [25], [20], [18] Asia [27], [30], [34], [19] Middle east [17] Asia pacific [32] Afrika [28], [31] Research methodology Quantitative [27], [30], [28], [34], [20], [17], [18], [32], [19] Qualitative [24], [18], [19] Literature review [31], [33] conceptual paper [25], [23], [26] Name of Journal Journal of tourism futures [27], [24], [25], [33], [17], [18], [32] Journal Asia Pacific journal of innovation [30] Journal International hospitality review [28], [31] Journal social responsibility [23] Journal of humanities and applied social science [26] Journal of marketing [34], [20] Journal of Asian Business and Economic studies [19]…”

Section: Research Placementioning

confidence: 99%

Sustainable Tourism Recommendations: Systematic Literature Review

Sumardi¹,

Mahomed²,

Najib³

2021

Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bo

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The importance and the rapid changes in tourism sector has made sustainable tourism is an important to discuss. Sustainability is very important to maintain tourism existence by minimizing negative impacts on the environment and social culture, as well as contributing and providing opportunities for the local economy. Therefore the aims of this literature review is expected to contribute recommendations to obtain sustainability in tourism industry. This paper used PRISMA flow diagram to select the article and critical appraisal with Aveyard observation. This paper were carried out 15 papers were obtained that according to the strategy of sustainability destination tourism topic. There are three factors should be concern in sustainability tourism such as environment, social responsibility and economic. To achieve sustainability tourism, all parties need to be involved in the tourism business.

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Brand image and consumer satisfaction towards Islamic travel packages

Cited by 22 publications

References 64 publications

Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries

Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries

Marketing Sharia, Customer Satisfaction, Religiosity, Financing, and Customer Loyalty

Sustainable Tourism Recommendations: Systematic Literature Review

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