Brand Identification Model of Sport Industry (Case Study: Iranian Soccer Pro League)

Vahdati, Hojat

doi:10.18488/journal.2/2015.5.8/2.8.394.405

Cited by 2 publications

(1 citation statement)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…At the same time, football affects the economy, technologies and cultures, especially the citizens in all continents and countries (Çakmak, Işlek and Keskin, 2017). According to Vahdati (2015); the sports and recreation industries are important due to their advanced economies. The sports industry has rapidly globalized and interacted with the business world with opportunities.…”

Section: Introductionmentioning

confidence: 99%

Organizational Identification and Organizational Culture in Football Teams Review of the Impact on Team Success (Tff League 1 Example)

ÇEVİK

Onağ

2022

PAUSBED

View full text Add to dashboard Cite

The purpose of this research is to examine the impact of organizational identification and organizational culture on team success. The universe of the research is the 18 teams in the TFF 1. League. The sample of the study consisted of 324 people from 14 teams who agreed to participate voluntarily in the study. A mixed method model was used in the research. In order to measure the organizational identification levels of the participants, the "Organizational Identification Scale" developed by Mael and Ashforth (1989,1992) was utilized to evaluate the organizational culture levels, and the "Organization Culture Assesment Instrument" developed by Cameron and Quinn (1999-2006) was used as well. According to the quantitative analysis results of the research, the concept of organizational identification has no statistical effect on team success. In terms of organizational culture, apart from Clan culture, the sub-dimensions of Market, Hierarchy and Adhocracy cultures were also found to have an impact on team success. It was concluded that the quantitative and qualitative data used in the research support each other.

show abstract

Section: Introductionmentioning

confidence: 99%

Organizational Identification and Organizational Culture in Football Teams Review of the Impact on Team Success (Tff League 1 Example)

ÇEVİK

Onağ

2022

PAUSBED

View full text Add to dashboard Cite

show abstract

Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran

Keshtidar

Shajie

Besharat

et al. 2018

Ann. Appl. Sport Sci

View full text Add to dashboard Cite

Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is to present a model of the role of brand trust on brand identity through the mediating role of brand love among fans of Futsal premier league clubs. Methods. The present study is a descriptive-correlative research in compliance with existing standard case studies. The population of this research comprised of all fans of the Farsh Ara Mashhad club, among which 295 were selected according to the temporal and spatial domains of the study as the sample, utilizing simple random sampling method. In order to achieve the research goals, the moderated Brand Identity Questionnaire made by Meal and Ashforth (1992), Albert's Brand Love Questionnaire, 2010, and Ballester Brand Trust Questionnaire (2004) were used. Descriptive statistics and inferential statistics (structural equation modeling and path analysis) were used for data analysis at a significant level recorded as 0.05. Result. According to the value of the coefficient path between brand trust and brand identity recorded as 0.47, which is positive and the value of the t-statistics correspondence obtained as 2.09, with 95% confidence, the coefficient path at the error level recorded as 0.05 is significant. Furthermore, a significant relationship between brand trust and brand identity was confirmed and also according to the main hypothesis of the research, the path coefficient of the indirect relationship of brand trust, through the mediating variable of brand love on brand identity with the value 0.53 was also calculated and the main hypothesis of the research was confirmed. Conclusion. In general, investing on brand trust on behalf of the Futsal premier league clubs (especially Farsh Ara club) and in the following plan to increase the admiration of fans in creating and developing a brand identity is one of the significant results mentioned in this research.

show abstract

Brand Identification Model of Sport Industry (Case Study: Iranian Soccer Pro League)

Abstract: Team-fan identification is a new discussion included in the organizational Contribution/ OriginalityThis study originates new model for identification, especially in sports, in which new dimensions of team and soccer identification are of great importance, instead of evaluative dimension.

Cited by 2 publications

References 33 publications

Organizational Identification and Organizational Culture in Football Teams Review of the Impact on Team Success (Tff League 1 Example)

Organizational Identification and Organizational Culture in Football Teams Review of the Impact on Team Success (Tff League 1 Example)

Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran

Contact Info

Product

Resources

About