Brand Extension of Fast Moving Consumer Goods to Customers’ Perception

Hardjono, Budiono; Ying, Tan Bee

doi:10.23969/trikonomika.v16i2.714

Cited by 2 publications

(1 citation statement)

References 12 publications

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“…Utilizing a website as a marketing medium is one way to communicate with the public about a product. This can strengthen the brand so that it influences customer perceptions [17].…”

Section: Introductionmentioning

confidence: 99%

Designing Product Labels and Digital Marketing as Branding Strategies for Yu Marni’s Tiwul Product

Nopita,

Rodhiyah Mardhiyyah,

Maya Listiyani

et al. 2023

IJETS

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Yu Marni is a culinary SME undertaking unique local food of Gunungkidul, Yogyakarta with a wide variety of products, including instant tiwul, tiwul flour, corn rice, gatot, and several other products. The packaging designs of these products lacking complete information such as the name of the product and how to use the product. Product marketing is done by entrusting their products to several souvenir shops and utilizing social media such as WhatsApp and Instagram. To make it easier for consumers to find information on Yu Marni's products, a packaging design was created that contained information including the logo, brand, product name, packaging theme, and other supporting information. In addition, a website is created to enhance products introduction to the public as well as a means to perform modern transactions. The rebranding activity resulted in a product packaging design that contained information about the identity of the company and its products. The website that was built is not only for product promotion, but can also be used for transactions and transaction data recap. Keywords: Instant tiwul, Labeling, Marketing, Product Image, Rebranding.

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“…Utilizing a website as a marketing medium is one way to communicate with the public about a product. This can strengthen the brand so that it influences customer perceptions [17].…”

Section: Introductionmentioning

confidence: 99%

Designing Product Labels and Digital Marketing as Branding Strategies for Yu Marni’s Tiwul Product

Nopita,

Rodhiyah Mardhiyyah,

Maya Listiyani

et al. 2023

IJETS

View full text Add to dashboard Cite

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The Role of E-CRM in Building Customer Satisfaction and Repurchase Intention

Song

2022

Building a Brand Image Through Electronic Customer Relationship Management

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In this era of technology, electronic customer relationship management (E-CRM) is becoming more prominently used by businesses in various industries. This chapter aims to investigate the effect of E-CRM on customer satisfaction and repurchase intention in the fast-moving consumer goods (FMCG) industry in Malaysia. Five important E-CRM elements of service quality, customisation, transaction security, online feedback, and website features will be explored as antecedents to customer satisfaction and its effect on repurchase intention. Stimulus-organism-response (S-O-R) theory offered the underpinning theoretical explanation in the development of the conceptual framework for this study. By using empirical study to prove the relationship effect, the study provides better understanding of consumers' experiences on E-CRM strategies implemented by the FMCG firms, and its roles in building customer satisfaction and repurchase intention. FMCG firms can leverage on the proposed strategies to improve their E-CRM planning, implementation, and controlling to achieve desired business performance.

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Brand Extension of Fast Moving Consumer Goods to Customers’ Perception

Abstract: Abstract

Cited by 2 publications

References 12 publications

Designing Product Labels and Digital Marketing as Branding Strategies for Yu Marni’s Tiwul Product

Designing Product Labels and Digital Marketing as Branding Strategies for Yu Marni’s Tiwul Product

The Role of E-CRM in Building Customer Satisfaction and Repurchase Intention

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