Brand engagement and purchase intention towards apparel goods: a study of Generation Z in social media scenario

Kishor, N. Kundan; Pant, Ravinder; Negi, Antriksha

doi:10.1504/ijmp.2023.10053748

IJMP

2023

DOI: 10.1504/ijmp.2023.10053748

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Brand engagement and purchase intention towards apparel goods: a study of Generation Z in social media scenario

N. Kundan Kishor¹,

Ravinder Pant²,

Antriksha Negi³

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Brand engagement and purchase intention towards apparel goods: a study of Generation Z in social media scenario

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