Brand-Driven City Building and the Virtualizing of Space

How much sustainability substance is in urban visions? – An analysis of visioning projects in urban planning

“…In practice, implementation strategies that were favored by administrations to realize visions such as LeCorbusier's Radiant City in Paris 1922 (Fishman, 1991) or the German town Anting in China by Albert Speer & Partner from 2000 to 2004 (Gutzmer, 2014) have the very adverse effects associated with top-down approaches of social advancement through design, principles of rational imposed order, or one-size-fits-all urban cultures. In contrast, urban planning can be augmented by bottom-up processes in which citizens are assigned a much more active role to ensure coverage of diverse needs and activities.…”

Digital media reflexivities: The Axel Springer Campus in Berlin

“…Koolhaas’s design proposal for the new corporate headquarters of media conglomerate Universal in Los Angeles in the late 1990s offers a perspective on architecture as an engagement with the complexities of capitalism itself (Gutzmer, 2013). The project was engaged with one particular part of capitalist reality: that of branding.…”

Бессознательное Медиированной Реальности

“…Что происходит с пространством, оказывающимся в распоряжении корпораций, и что такое глобальный массовый орнамент? Мы имеем дело не просто с суммой известных практик -архитектурных/ семиотических, -но с новым явлением, в рамках которого используются социальные медиа и даже сами по себе социальные процессы (Gutzmer, 2013).…”