Brand Community Motives and Engagement: The Impact of Gender

Haverila, Matti; McLaughlin, Caitlin; Haverila, Kai; Nader, Nashwa

doi:10.1080/15332861.2023.2298582

Journal of Internet Commerce

2023

DOI: 10.1080/15332861.2023.2298582

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Brand Community Motives and Engagement: The Impact of Gender

Matti Haverila,

Caitlin McLaughlin,

Kai Haverila

et al.

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Brand Community Motives and Engagement: The Impact of Gender

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