Journal of Current Issues & Research in Advertising
 2023
DOI: 10.1080/10641734.2023.2206871
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Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle

Magdalena Kolańska-Stronka
1
,
Marzanna Farnicka
2
,
Piotr Mamcarz
3
et al.
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