Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Rubio, Natalia; Oubiña, Javier; Villaseñor, Nieves

doi:10.1016/j.foodqual.2013.09.006

Cited by 109 publications

(97 citation statements)

References 61 publications

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“…Increasingly, the automotive companies were able to build brand image and brand trust properly; so they had a direct impact on consumer decision to buy (Han & (2015). This study suggests to the company managements to always keep the image and consumer confidence in order to create a strong brand and to firmly entrenched them in the consumer's minds (Rubio et al, 2014;Lau & Phau, 2007). The way was by providing the information centers and after-sales service representative to build the image that MPV car is a family car which is very comfortable and has a satisfactory service.…”

Section: Discussionmentioning

confidence: 99%

“…Brand Image is the perception and beliefs held by customers about a specific product (Lau & Phau, 2007;Rubio et al, 2014). It is embedded in the memory of consumers and will be reflected in consumer's buying behavior (Diallo et al, 2013).…”

Section: Brand Image and Buying Decisionmentioning

confidence: 99%

“…Therefore, a good brand image should be introduced to consumers continuously so as to form a memory attached to them (Lau & Phau, 2007). The emerging brand impression in consumer's memory increases along with the increasing number of consumers to experience the brand (Rubio et al, 2014). Furthermore, when brand association is interconnected strongly, the brand image that is formed will also become more powerful (Lau & Phau, 2007).…”

Section: Brand Image and Buying Decisionmentioning

confidence: 99%

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The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars

Amron

2018

ESJ

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This paper focuses on testing the model of consumer's buying decision of Multi-Purpose Vehicle (MPV) cars. The research model involved four independent variables of brand image, brand trust, product quality and price; and the dependent variable of buying decision. The study found that the four independent variables were proven to be capable of positively and significantly influencing consumer's decision in buying MPV cars. However, this study also found that, surprisingly, the variable of prices has the greatest effect compared with the other independent variables influencing consumer's buying decisions. This study suggested to managements of companies not to only focus their efforts on improving brand image and brand trust from the consumers' perspective, but to also strive to provide quality products at competitive prices.

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Section: Discussionmentioning

confidence: 99%

Section: Brand Image and Buying Decisionmentioning

confidence: 99%

Section: Brand Image and Buying Decisionmentioning

confidence: 99%

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The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars

Amron

2018

ESJ

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“…As marcas próprias estão se consolidando no setor de alimentos, por ofertarem qualidade similar às marcas nacionais, a preços competitivos (Rubio, Oubiña, & Villaseñor, 2014). No mercado brasileiro, os varejistas estão desenvolvendo diferentes programas de marcas próprias (Diallo, 2012 (Shuklay, Banerjee, & Adidam, 2013).…”

Section: Marcas Próprias: Um Panoramaunclassified

“…Para Rubio et al (2014), os consumidores percebem as marcas nacionais como mais seguras e com menor variação na qualidade do que as marcas próprias. Pereira (2001) ressalta que, de maneira geral, as marcas próprias são comercializadas com preços mais baixos em relação às marcas nacionais, o que pode comprometer a imagem da marca própria.…”

Section: Risco Percebido Na Compra De Produtos De Marca Própriaunclassified

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

2016

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Antecedentes de la intención de compra de marcas propias: Un estudio en el mercado emergente RESUMOEste estudo investiga preditores da intenção de compra de marcas próprias e suas inter-relações. Aprofunda-se a linha de pesquisa sobre formação da intenção de compra pela modelagem de construtos ainda não avaliados simultaneamente em estudos anteriores, a saber: imagem da loja, risco percebido, imagem da marca própria e atitude em relação à marca própria. Para testar as hipóteses oriundas da literatura sobre o tema, dados foram coletados por meio de uma survey com 1.938 clientes de supermercados no Brasil. Os resultados, obtidos por meio de modelagem de equações estruturais utilizando PLS, demonstram que há relacionamentos significativos entre (1) risco percebido e imagem da marca própria; (2) imagem da loja e imagem da marca própria; (3) imagem da marca própria e atitude; e (4) entre atitude e intenção de compra. Conclui-se que o risco percebido e a imagem da loja são fortes preditores da imagem da marca própria e da atitude, compondo um modelo robusto de predição da intenção de compra de marca própria e perfazendo contribuição a literatura.PALAVRAS-CHAVE | Marca própria, risco percebido, imagem da loja, imagem de marca própria, intenção de compra. ABSTRACT RAE-Revista de Administração de Empresas | FGV/EAESP

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All Hail the Brand! Why Brand Gravitas Really Does Matter

Beneke

Trappler

2014

National Brands and Private Labels in Retailing

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Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Cited by 109 publications

References 61 publications

The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars

The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars

Antecedentes Da Intenção De Compra De Marcas Próprias: Um Estudo No Mercado Emergente

All Hail the Brand! Why Brand Gravitas Really Does Matter

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