Brand Attachment: Uma revisão da literatura

Dias, Helison Bertoli Alves; Finoti, Lucas Lira; Schiessl, Djonata; Luz, Victória Vilasanti da; Osten, Flávio Luiz von der

doi:10.36229/978-65-5866-011-8.cap.08

Tópicos Em Administração – Volume 37 2021

DOI: 10.36229/978-65-5866-011-8.cap.08

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Brand Attachment: Uma revisão da literatura

Helison Bertoli Alves Dias¹,

Lucas Lira Finoti²,

Djonata Schiessl³

et al.

Abstract: Análise dos fatores que influenciam a decisão de compra dos clientes de uma rede de farmácias da cidade de Pato Branco, Paraná.

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Brand Attachment: Uma revisão da literatura

Abstract: Análise dos fatores que influenciam a decisão de compra dos clientes de uma rede de farmácias da cidade de Pato Branco, Paraná.

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References 2 publications

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