Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos

Sophocleous, Harry Ph.; Μασούρας, Ανδρέας; Papademetriou, Christos

doi:10.1007/978-3-030-12453-3_85

Cited by 10 publications

(2 citation statements)

References 13 publications

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“…Its function is of great significance. For example, the branding process benefits the function of a cultural organization as a sensible communication strategy will sustainably build the museum's brand (Sophocleous et al, 2019;Briciu, G &Briciu, V, 2013). The use of interactive design can enrich the exhibition space effect of the museum, making the museum not only a place for display, but also a place for emotional interaction.…”

Section: The Benefits Of Emotional Interaction Design In Museum Exhib...mentioning

confidence: 99%

The Impact of Emotional Interaction Design on Museum Displays

Wang¹

2022

JHASS

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Museums are a key platform for the development of human civilisation and are historically important. The advent of information and interactivity has brought new media into people's lives and has led to a huge shift in the way people think. This approach breaks with the traditional way of presenting museums and allows cultural communication to be presented to visitors in new and interesting ways. The interactive development of innovative interactions has broadened the direction of museum exhibits, engaging visitors to actively explore information and enhancing the emotional connection between exhibits and visitors. Museum exhibitions are gradually changing from a traditional service model to a development model with a special emotional experience. How to enable visitors to truly experience the historical stories and cultural context behind the exhibits through display has become the focus of museum design today. This paper investigates the impact of emotional interaction design in museum exhibitions through case studies and other research.

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Section: The Benefits Of Emotional Interaction Design In Museum Exhib...mentioning

confidence: 99%

The Impact of Emotional Interaction Design on Museum Displays

Wang¹

2022

JHASS

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“…Relatedly, marketing specialists theorize that, in order to maximize visitors' experiences and attract new audiences, a museum's communication strategies and engagement activities should focus on new technologies, creative events, and edutainment [6]. Wise, adapted communication strategies will sustainably build the museum's brand, as the branding process acts as a benefit to the function and the mission of a cultural organization [7,8]. At the same time, visitors' experiences have to be understood from a dynamic holistic perspective [9].…”

Section: Introductionmentioning

confidence: 99%

Augmenting Museum Communication Services to Create Young Audiences

Nechita

Rezeanu

2019

Sustainability

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The aim of this paper is to demonstrate how museums use Augmented Reality (AR) to enhance communication services with their audiences and attract new ones. Still, there is no definite answer to how young audiences perceive the educational effects of experiencing this augmented space of communication as an immersive medium. This study is based on a survey of 400 students after they visited an AR technology-enhanced exhibition held by a local history museum. Two stimulus–response marketing scale metrics, widely used to assess TV commercials, were adapted for AR experiences and validated. The mediation analysis revealed an intervening emotional mechanism, in which the multisensory AR experience has educational effects through entertainment and empathy. An improved stimulus–response empirical model is proposed, in which AR technologies, as environmental multisensory stimuli, produce cognitive responses through emotional immersion. The findings have significance in improving how museums encode their message using AR technologies as a secondary communication medium with young audiences. This study could help museum professionals and application developers to find AR implementation solutions as service tools to enhancing user experience by using a widely tested scale for evaluating TV commercials applied to measure AR experiences.

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The Role of Destination Brand Image and Revisit Intention on Tourist Spending

Khan

Maltezou

2019

Strategic Innovative Marketing and Tourism

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Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos

Cited by 10 publications

References 13 publications

The Impact of Emotional Interaction Design on Museum Displays

The Impact of Emotional Interaction Design on Museum Displays

Augmenting Museum Communication Services to Create Young Audiences

The Role of Destination Brand Image and Revisit Intention on Tourist Spending

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