2010
DOI: 10.1504/ejim.2010.031277
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Brand and product integration in horizontal mergers and acquisitions

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Cited by 4 publications
(1 citation statement)
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“…M&A can be metaphorically likened to a double -edged sword, where one side can bring benefits to the company in the form of synergy, but on the other side, it can lead to losses if the M&A process does not go well. Previous studies (Bratianu & Anagnoste, 2011;Tang et al, 2021;Vu & Moisescu, 2013) explain that such failures are caused by the uncertainty and significant risks associated with M&A implementation. This leads investors, as shareholders, to demand high return as a sense of security against the high risks of M&A (Sheikh et al, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…M&A can be metaphorically likened to a double -edged sword, where one side can bring benefits to the company in the form of synergy, but on the other side, it can lead to losses if the M&A process does not go well. Previous studies (Bratianu & Anagnoste, 2011;Tang et al, 2021;Vu & Moisescu, 2013) explain that such failures are caused by the uncertainty and significant risks associated with M&A implementation. This leads investors, as shareholders, to demand high return as a sense of security against the high risks of M&A (Sheikh et al, 2015).…”
Section: Introductionmentioning
confidence: 99%