Brand and Price: Key Signals when Opening a Franchise Outlet

Monge, María Esther Calderón; Huerta-Zavala, Pilar

doi:10.1080/10496491.2015.1050946

Cited by 9 publications

(3 citation statements)

References 28 publications

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“…La franquicia se puede conceptualizar como una prerrogativa otorgada (Calderón y Huerta, 2015), un modelo de negocio enfocado a comercializar bienes y servicios en el cual una persona moral o física -franquiciante-transfiere a otro -franquiciatario-por medio de un contrato, con una temporalidad determinada, el derecho de utilizar una marca de su propiedad con la transferencia de información técnica necesaria para la emprendimiento y vida laboral comercialización de bienes y servicios, con una uniformidad de métodos operativos, administrativos y comerciales (Marauri et al, 2015;Dada y Kirby, 2015;Poblete, 2016).…”

Section: Características Del Sistema De Franquiciaunclassified

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

2022

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El ser humano percibe e interactúa en el mundo hospitalario a través de sus sentidos, mediante la vista, el oído y, en menor medida, por el olfato, el tacto y el gusto, en los que la labor configura sensorialmente el cuerpo del trabajador. El objetivo de la investigación es mostrar la interacción sensible del personal del mundo hospitalario y la conformación laboral de los sentidos del trabajador. Se empleó la etnografía encubierta, el diario de campo y la entrevista. Se realizaron cuatro entrevistas con personal de intendencia y una con personal administrativo de apoyo. Las cuatro entrevistas mostraron una afectación por el mundo hospitalario y una configuración sensorial del personal. El establecimiento social del hospital delineó sensorialmente el cuerpo de su personal, donde los cuerpos interactuantes se adaptan al espacio, que es influenciado por el estado afectivo, haciéndose más grande o reduciéndose en función de este estado.

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Section: Características Del Sistema De Franquiciaunclassified

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

2022

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Section: Características Del Sistema De Franquiciaunclassified

La marca personal del influencer y su transformación en franquicia

Omaña¹

2022

Gestión Empresarial: El Reto Del Entorno Frente a Las Nuevas Tecnologías, Emprendimiento Y Vida Laboral

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The influencer is a personal brand in charge of sharing products and services with their communities, the franchise is based on the license to use the brand, being an essential element for the success of a replicable business. Objective: The research focuses on identifying the elements of an influencer’s brand that are franchisable. Methodology: The business model of 12 influencersfrom various sectors is analyzed to have a greater amount of data for an exploratory study, the analysis was based on observing the type of products that they commercialize and analyzing their franchiseability. Conclusions: The franchisable elements of an influencerare their image through a brand that can be materialized to any product, having limitations in the franchiseability in terms of services.

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“…Brand has long been recognized as a signal Joffre Swait [8], Wemerfelt [10], Rao [13], E Calderon Monge, P Huerta Zavala [14], Strizhakova, Coulter and Price [15], Nelissen and Meijers [16], Rahman, Serrano and Lambki [17]. We further develop brands in signaling perspective but focus on the comparison between manufacturing and services.…”

Section: Other Ways and Why Is Brandmentioning

confidence: 99%

College Students’ Perceived Brand Value in Service and Manufacturing Categories

Gong

2019

ASM

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We study college students' perceived brand value in service and manufacturing categories by structural equation model (SEM) in information economics perspective, based on the investigation of successful multinational companies (MNCs)' brands, take brand as a signal and analyze the differences of the brand value between service and manufacturing categories for their different degrees of information asymmetry. Our definition of brand value is the value of a brand as a signal to consumers (We narrow the group to college students in this paper). Our study gets some preliminary results: Only brand investment on the formation of brand consistency can it really exert effective influence to upgrade brand credibility. Consistency is more important to service category in promoting brand credibility for its higher information asymmetry. Credible brand (brand as a signal) can save information cost and elevate perceived quality of commodity or service. Moreover, it enables to increase brand value (or utility) by two paths, one is by perceived quality; another is information cost saved. The former plays a more important role in advancing brand value in manufacturing category, and the later performs better in-service category. Finally, managerial advice is also proposed.

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Brand and Price: Key Signals when Opening a Franchise Outlet

Cited by 9 publications

References 28 publications

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

Gestión empresarial: El reto del entorno frente a las nuevas tecnologías, emprendimiento y vida laboral

La marca personal del influencer y su transformación en franquicia

College Students’ Perceived Brand Value in Service and Manufacturing Categories

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