“…Considering the above theory, we asked the following questions: 1) Could brain responses to subliminal emotional stimuli be modulated by the self-control of the posterior-frontal brain activity, and 2) would such a voluntary or self-regulated modulation in uence the threshold for conscious perception? To answer these questions we developed an rtfMRI neurofeedback system (Caria et al, 2020;Sitaram et al, 2017;Birbaumer et al, 2013;Sulzer et al, 2013;Rana et al, 2013) for instrumental conditioning of BOLD activity in the four regions of interest (ROIs), namely, the right primary visual cortex (PVC; involved in processing of shape, color and other basic attributes of visual stimuli) (Murray et al, 2006;Parkes et al, 2009; Kok and de Lange, 2014), right fusiform face area (FFA; specialized in processing facial stimuli) (Sergent et al, 1992;Kanwisher et al, 1999;Said et al, 2011), left anterior insula (INS; implicated in emotion processing) (Davidson and Irwin, 1999;Zaki et al, 2012) and bilateral anterior medial prefrontal cortex (AMPFC; part of the hypothesized global workspace to sustain the recurrent activation) (Dehaene et al, 2001;Del Cul et al, 2006;Del Cul et al, 2009). Such self-regulation of the BOLD response could be categorized in 2 types: self-controlled BOLD increase (up-regulation) and self-controlled BOLD decrease (down-regulation).…”