Bragging Rights and Destination Marketing: A Tourism Bragging Rights Model

Kerr, Greg; Lewis, Clifford; Burgess, Lois

doi:10.1017/jht.2012.17

Cited by 34 publications

(39 citation statements)

References 29 publications

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“…According to Kerr, Lewis, and Burgess (2012), acquiring bragging rights involves a three-step process: belief (anticipated bragging rights), behavior (travel consumption), and communication (travel bragging or sharing). Accordingly, anticipated travel bragging rights precede tourism consumption behavior, which precedes travel bragging in temporal order.…”

Section: Travel Bragging Rightsmentioning

confidence: 99%

How Travel Earns Us Bragging Rights: A Qualitative Inquiry and Conceptualization of Travel Bragging Rights

Liu

2020

Journal of Travel Research

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Travel bragging rights have become an important factor influencing travel decision making in the social media era, yet research on this topic remains scant in the tourism literature. The present study attempted to answer the question “What constitutes travel bragging rights?” from tourists’ perspectives using in-depth interviews and means–end analysis. A comprehensive conceptualization of travel bragging rights was provided. Specifically, we identified seven dimensions of travel bragging rights. These dimensions are located on a continuum between a focus on the self and a focus on the audience and serve several social psychological functions reflecting social media posters’ (those who post content on social media) personal values. The conceptualization of travel bragging rights highlights the perception gaps between travel posters and the audience. Theoretical and managerial implications are discussed.

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Section: Travel Bragging Rightsmentioning

confidence: 99%

How Travel Earns Us Bragging Rights: A Qualitative Inquiry and Conceptualization of Travel Bragging Rights

Liu

2020

Journal of Travel Research

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“…Finally, tertiary communication includes word-of-mouth (between internal-to-internal stakeholders and internal-to-external stakeholders), media and competitors' communication. In the context of tourism Kerr et al (2012) refer to the role and potential of 'bragging rights', a point which is likely to have relevance to other place markets. Bearing in mind that residents are producers of the place product, place identity is also the result of communication.…”

Section: Communicationmentioning

confidence: 99%

Rethinking Place Branding

Kavaratzis

Warnaby

Ashworth³

2015

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“…Moreover, transportation services have become cheaper and availability of knowledge has increased compared to the past. Since working conditions have become difficult and stressful for individuals, holiday entitlement has transformed into an actual need from a luxurious activity (Kozak & Bahçe, 2012;Kerr et al, 2012). As a result of rising income levels, the concept of a "holiday" has gained more meaning even for a few days long (Dilber, 2007).…”

Section: Introductionmentioning

confidence: 99%

Destination Personalities of Alacati and Ayvalik in Turkey: Consumer Perceptions of a Summer Holiday

Tosun¹,

Akar²

2019

Journal of Yaşar University

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In 2018 summer, Alaçatı and Ayvalık have been listed among the top cities that are preferred as tourism destinations for local tourists. These destinations have been popular for tourists in the last decade and Turkish tourists increasingly prefer local destinations for their summer holidays because of the devalued Turkish lira. Attracting tourists is among the primary goals for tourism marketers, and consequently understanding customer perceptions regarding destinations is one of the key factors to achieve this goal. In this context, the purpose of this study is to examine the destination personalities of Ayvalık and Alaçatı and compare them in terms of destination personality dimensions. In a quantitative research design, respondents (n=191) have been asked about their perceptions about the destination personalities of Alaçatı and Ayvalık, in which they compare the two destinations on a 5 Point-Likert scale. Destination personalities have been examined within the conceptual framework of destination personality dimensions, which are, sincerity, excitement, and conviviality. In addition, respondents have answered a question by writing their opinions about "a great summer vacation" with a few words, which have been analyzed by content and cluster analyses, aiming to have a deeper understanding about the consumer perceptions about their summer vacations. Significant differences have been found between the destination personality dimensions of Ayvalık and Alaçatı. Ayvalık is perceived as sincerer and more convivial than Alaçatı, whereas Alaçatı is perceived as more exciting than Ayvalık. Regarding their expectations from their summer holiday, consumers have been grouped into 4 clusters such as; (1) fun, excitement, and activity oriented, (2) travelling and exploring oriented, (3) family and friends oriented, (4) relaxation, comfort, and silence-oriented consumers. There is not a significant difference among clusters regarding the perceived destination personalities of Ayvalık and Alaçatı. This study aims to contribute to researchers not only by implementing destination personality research in the Turkish context, but also by extending the existing knowledge by assessing destination personality concept together with the consumers' descriptions of an idealized summer vacation. Moreover, findings of the study will be beneficial for marketing activities of tourism agencies, hospitality industry, and local governments.

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Bragging Rights and Destination Marketing: A Tourism Bragging Rights Model

Cited by 34 publications

References 29 publications

How Travel Earns Us Bragging Rights: A Qualitative Inquiry and Conceptualization of Travel Bragging Rights

How Travel Earns Us Bragging Rights: A Qualitative Inquiry and Conceptualization of Travel Bragging Rights

Rethinking Place Branding

Destination Personalities of Alacati and Ayvalik in Turkey: Consumer Perceptions of a Summer Holiday

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