This article belongs to the area of geometric tomography, which is the study of geometric properties of solids based on data about their sections and projections. We describe a new direction in geometric tomography where different volumetric results are considered in a more general setting, with volume replaced by an arbitrary measure. Surprisingly, such a general approach works for a number of volumetric results. In particular, we discuss the Busemann-Petty problem on sections of convex bodies for arbitrary measures and the slicing problem for arbitrary measures. We present generalizations of these questions to the case of functions. A number of generalizations of questions related to projections, such as the problem of Shephard, are also discussed as well as some questions in discrete tomography.