“…Senior management roles are stereotypically associated with masculinity or agentic traits such as independence, assertiveness and decisiveness (Prime et al, 2009;Rudman and Glick, 1999). However, although these behaviors are accepted and admired in a man, such as being assertive and confident, women risk being labeled bossy, arrogant and unsympathetic when they act in similar ways (Clerkin et al, 2015;Prime et al, 2009;Rudman and Glick, 1999). Women are expected to adhere to the feminine stereotype based on relationship concepts such as caring, friendliness and sensitivity (Fletcher, 2012;Prime et al, 2009), which are not seen as leadership traits (Rudman and Glick, 1999).…”