2011
DOI: 10.1016/j.jretai.2011.05.002
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Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews

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Cited by 481 publications
(362 citation statements)
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References 56 publications
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“…Specifically, the goal of the study is to examine the joint effect of the message length of a review (word count) together with reviewer characteristics and the patterns of the review on the utility of the review. While prior studies have suggested that there is a positive correlation between word count and the perceived helpfulness of a review [52,77], the results of this study point out that the association between word count and helpfulness is valid only in reviews with 144 or less words [82]. The hypothesis results of this study are listed in table 5.…”
Section: Categorymentioning
confidence: 58%
See 1 more Smart Citation
“…Specifically, the goal of the study is to examine the joint effect of the message length of a review (word count) together with reviewer characteristics and the patterns of the review on the utility of the review. While prior studies have suggested that there is a positive correlation between word count and the perceived helpfulness of a review [52,77], the results of this study point out that the association between word count and helpfulness is valid only in reviews with 144 or less words [82]. The hypothesis results of this study are listed in table 5.…”
Section: Categorymentioning
confidence: 58%
“…That study examined the influence of other nearby reviews on the perceived helpfulness of the review itself. The results show that, whether or not the reviews are being positive or negative, consistent reviews are more helpful than inconsistent ones, which was not the case in prior studies [76,77]. For example, Scholz and Dorner [78] found that positive reviews achieve better helpfulness scores than negative ones.…”
Section: Categorymentioning
confidence: 59%
“…Prior research suggests that when users browse reviews, they could be tempted to trust positive entries that are generally abundant [1,2,53]. However, not every positive review is necessarily authentic [7,11].…”
Section: Discussionmentioning
confidence: 99%
“…In particular, they are often inclined to trust positive reviews, which are meant to applaud products and services, as confirming evidence before making a choice [1]. Furthermore, positive reviews are usually more abundant in review websites than those with either negative or mixed opinions [2].…”
Section: Introductionmentioning
confidence: 99%
“…In an examination of the innovativeness of the reviewer, it was found that the relationship of reviewer and perceived helpfulness was curvilinear (Pan & Zhang 2011). Research has also assessed the identification of which raters are the most influential (Xu et al 2012).…”
Section: Evidence Of Impact Of Ugcmentioning
confidence: 99%